I am a BIG fan of the Apple TV. I watch YouTube and Video Podcasts more than cable TV and the vast majority of my rentals are now from the iTunes store. The integration with iPhone's remote app is great, the Flickr and sync functionality is super, the ability to stream from iTunes is intuitive and powerful, and the usability is unparalleled! It's a really, really amazing device! Apple still calls it "a hobby", however, and I don't think sales have been superb, and in a way I don't get it! It seems underrated to me. I think one of the devices belongs with every TV set as much as a cable box. So why do you think it hasn't become mainstream yet? Is it the HDTV requirement, the DRM, lack of marketing, ignorance of its existance? What? Any opinions?