Why hide the Apple logo?

[krollster]

Actually, that's not entirely true. Shows must get permission to include copyrighted material -- they have huge staffs to do this. I recall a lawsuit when a chair was used in a Batman movie without permission from the manufacturer. The manufacturer won, and Batman had to pay them.

At least Bruce Wayne is minted so he'd be able to afford it

 

[Jaffa Cake]

Well, let us see...

1. ...was normally left visible... ...but in one episode when...

2. ...*There was nothing else on. Honest...

huh?

I have a very good explanation for this.

I just can't think of it at the moment...

 

[clayj]

It costs money to advertise like that. The people making the show would have to pay Apple to use their products on tv. So they cover the logo so they don't have to pay for it.

No, no, no. TV show producers don't pay for product placement; the company MAKING the product does. There is no product so popular, none at all, that the producers of a TV show or movie will pay someone for the right to show it on screen.

 

[h0e0h]

so... what (other than stickers) have you seen covering the apple logo?

I know that i was watching REBA on the WB with my parents and one of the characters was playing online poker on his 15" TiBook and it had a Post-It note over the logo. I've also seen other things around like BioHazard stickers and strategically placed desk frames and things like that.

 

[TrashCanDan]

so... what (other than stickers) have you seen covering the apple logo?

I know that i was watching REBA on the WB with my parents and one of the characters was playing online poker on his 15" TiBook and it had a Post-It note over the logo. I've also seen other things around like BioHazard stickers and strategically placed desk frames and things like that.

Ive seen a "classy" peice of brushed metal covering the logo... I guess they figure it will blend into the whole Apple look... WRONG!

 

[dotdotdot]

sometimes they do, with a seal of some kind. Probably the crime lab seal. And if you look at the earlier seasons, you'll clearly see a powerbook that runs on windows. Don't ask why.

Yeah my sister watches like Zoe 101 or whatever its called on Nickelodeon and there is a white iBook G4 and its running Windows XP... they show the screen a lot and you see the blue taskbar and green start button, but you also see a one button mouse and a white case...

 

[CHROMEDOME]

Apple pays for most of its product placement....you think they didn't pay NBC a dime for 10 years of Macs in Seinfeld?

The reason they cover up the apple logo is because apple never paid them and they don't want to pay apple so they cover it up, its a fact that apple anything looks 10x better than anything windows, thats why there is widespread use in TV.

On the other hand Apple pays movies for product placement, anyone seen the previews for "Fever pitch"? Just in the 30 second spot there's a powerbook, G5 and apple display. They paid for that, and in Blade Trinity there were tons of apple products and the list goes on and on.

Not to sound racsist at all but I think that Apple tries to advertise to "White" people and sony tries to lure in "Black" people...In Hitch there was only sony things, TV's computers, displays everything was sony. Same in Guess Who. More black people are probally going to see those movies than say Fever Pitch where there is apple placement.

 

[dotdotdot]

Apple pays for most of its product placement....you think they didn't pay NBC a dime for 10 years of Macs in Seinfeld?

The reason they cover up the apple logo is because apple never paid them and they don't want to pay apple so they cover it up, its a fact that apple anything looks 10x better than anything windows, thats why there is widespread use in TV.

On the other hand Apple pays movies for product placement, anyone seen the previews for "Fever pitch"? Just in the 30 second spot there's a powerbook, G5 and apple display. They paid for that, and in Blade Trinity there were tons of apple products and the list goes on and on.

Not to sound racsist at all but I think that Apple tries to advertise to "White" people and sony tries to lure in "Black" people...In Hitch there was only sony things, TV's computers, displays everything was sony. Same in Guess Who. More black people are probally going to see those movies than say Fever Pitch where there is apple placement.

Is Fever Pitch the one that starts "Will You Go To Opening Day With Me?" If so, I saw like a ton of Macs just in the 2 minute trailer at the movies... like 3 PBs, G5, cinema display, more stuff...

And in the movie Raise Your Voice, he uses a G4 iMac running iLife running iDVD and iMovie and he creates a dvd and movie and you see him using the software - its advertising how easy it is.

 

[clayj]

Not to sound racsist at all but I think that Apple tries to advertise to "White" people and sony tries to lure in "Black" people...In Hitch there was only sony things, TV's computers, displays everything was sony. Same in Guess Who. More black people are probally going to see those movies than say Fever Pitch where there is apple placement.

Wow. I'm not gonna call you a racist, but I AM going to call you ignorant. Do you have any idea at all who produced both Hitch and Guess Who? Columbia Pictures, a division of Sony. Hence all the Sony product placement... it has nothing to do with marketing towards black people or white people. It has to do with who made the movie.

 

[win_convert]

It's actually a secret product placement on behalf of the show's producers.
They know that if they put a sticker over the logo of something so recognisable, the relevant online community is going to have a large discussion regarding it, and thus subliminally advertise the show/movie and the producers.

 

[AppleMatt]

Well, let us see...

1. ...was normally left visible... ...but in one episode when...

2. ...*There was nothing else on. Honest...

huh?

AppleMatt

 

[bentley]

There is something that I don't believe anyone is mentioning here.

While you were watching your show, how many Dell ads came during the commercial breaks? How about HP?

I believe in a lot of cases, if a program is being sponsered with advertising dollars from Company X or Company Y, they are sensitive about overly-glorifying Company Z by putting their products front and center and in your face (and let's face it, there are few logos that are more bold and in my face than a glowing white Apple logo).

I'm sure Dell would not be very happy to pay good money to advertise their Dimension desktop for 15 or 30 seconds, and then have a gleaming beautiful Powerbook shown on the program in actual use by a character. The viewer might say to himself, "hmmm wonder why I should get a dumpy old Dell, when I could use a sexy little Mac like that svelte hipster Drew Carey..."

In movies, or in shows that aren't sponsored by advertising dollars (i.e. Sex and the City), you don't generally see this sort of logo hiding. In shows that rely on their commercial advertisers to pay the bills, you see it quite frequently.

This is entirely correct.

 

[nekkets]

agree too