Ok there are some things apple does great. But the one fatal flaw of Apple culture can be called arrogance. It was arrogant of Forstall to assume tackling an internet service through a software perspective was sufficient. And because of this Apple paid a terrible price. One of my old classmates has recently become employed at Apple as a data scientist. He has been employed at various mapping companies and Garmin and as an Apple lover he felt he had a duty to improve on a product that he loves. Well the other day I was having lunch with him and although he keeps secrecy at a premium he seemed quite agitated. When I asked him what was the big deal he announced that Apple had come up with an ingenious way to solve the bottleneck that comes with mapping out data from many different sources. Of course he didn't give me any concrete details but kept on saying how the algorithms he helped design will revolutionize digital mapping and when they are finally put into action will blow away everyone that pissed on Apple Maps. Yes it is hearsay especially coming from an online forum but the key point is if people like my friend are truly involved with this project, people that truly believe in creating great experiences for customers, we are all in for a pleasant surprise. And luckily for me he said his next project involves Hong Kong and Singapore so here's hoping to better mapping solutions to cities I fly to all the time.