Imagine; me and a couple friends shopping for furniture for my new place. I want modern, cool, black/silver/white furnishings with colorful artwork to make it all pop. OK, so I go to a nice store (I love to spend money I think is actually of value and is EXACTLY what I want; conversly, I hate spending money on things that 'will work' but not quite what I had in mind.) Anyway. I went to my local Drexel Heritage and bought a bed two sofas (all in black), a bookcase among other things (end tables, coffee table, dinning table) and realized I could have got an amazing Mac for that much. Take the bookcase, it looks much better in person, but it costs more than the 17 inch iMac by about $300. When I think about all the time and meticulous energy put into the iMac (OSX, software, hardware design etc) Apple comps look like incredible deals. Especially because it can really change your life (or perspective at least) when my book case will sit there and look cool. I know a lot went into the bookcase too, but I just really felt like Macs were actually cheap when paying for the furniture. Any luxury car owners? $700 for a heated seat package. Basically the same thing as a heated blanked ($50) and put into a chair. Still costs about as much as a mini. Anyway, just my opinion, just a different perspective.