Everyone seems to be anticipating an "iWatch" but I don't see Apple doing one for a couple reasons. One, how many people wear watches these days, especially young people? Where is the market for it outside of tech geeks? Two, Apple is a company that typically designs things they would want to use themselves. How would/could Apple design a watch that would come close to the type of watches Apple executives wear? I don't know if Tim Cook wears a watch (we know he wears a Fuelband), but Jony Ive wears Jaeger Lecoultre which sells for $10K+. How does Ive design something that looks like a fine piece of jewelry and sell it for, say, under $300? Third, from what I've seen of the Google Wear smartwatch prototypes it's definitely function following form. Every one drooling over these prototypes are doing so because they look like a traditional watch. It's more about the aesthetic look than functionality. The approach I expect Apple to take is first deciding how they want their device to function, what features they want it to have and then deciding what form/shape it should take. And I wouldn't be surprised if that doesn't look like a traditional watch.