Why I think the Halo-effect is not real

Discussion in 'General Mac Discussion' started by derajfast, Nov 19, 2005.

  1. derajfast macrumors 6502a

    Mar 24, 2004
    About 2 years aog, I purchased my first mac (15in AL pbook 1.33ghz) pretty much on a whim. I had some extra money from the stock market, and I just really liked computers. I had built about 4 PCs and I started to grow bored with them. I didnt really have any spyware of viruses or anything, and the computers ran fine. I just liked the macs for the details, functionaitliy, aestehitcs. So I decided to buy one, and of course I lvoed it. My dad did have an iPod (3G at the time), but that had nothing to do with my purchase for I had my eye on Macs for quite some time.

    Since then, I had converted about 5 of my friends, and 2 of my family members to macs. Of those, only 2 had iPods. And my other frinds who shoot out the most common anti-mac false garbage have iPods and absolutely love them. I think the iPod only made the apple name more well known, and that is how the halo effect worked, not because people found the iPod easy to use, and simple and elegant. Of my friends that switched, they did so beacuse of the stability and lack of threats to them. They all had computers that were absolutely crippled because of viruses and everything. They'd restart for no reason, wouldn't load programs, lock up all the time (ah the pitfalls of looking at porn on a PC). This is what I think has led to the most converts. The average user who does not know how to protect against viruses, spyware, etc. The only thing the iPod has done in ways of switching people has brought people in to the stores, and gotten Apple's name recognized.
  2. PlaceofDis macrumors Core

    Jan 6, 2004
    the halo effect is all about mindshare, apple was a negative in many eyes, but with the iPod that has been turned around, having gained mindshare through the iPod apple will be able to grow more as a company, what you are describing is indeed the halo effect.
  3. stoid macrumors 601


    Feb 17, 2002
    So long, and thanks for all the fish!
    And that's not a halo-effect how?
  4. Stampyhead macrumors 68020


    Sep 3, 2004
    London, UK
    Yep, that's the halo effect in a nutshell.
  5. derajfast thread starter macrumors 6502a

    Mar 24, 2004
    When I hear analysts describe the halo effect they phrase it as people own iPods, like the ease of use, functionality, and looks, and think the computers will be like this and buy them because of it.
  6. PlaceofDis macrumors Core

    Jan 6, 2004
    analysts, yeah, they dont know what they are talking about, but to most people, and i would caution to say that most people here would agree that the halo effect is about the mindshare gained through the popularity of the ipod
  7. zap2 macrumors 604


    Mar 8, 2005
    Washington D.C
    what you are sayign proves that some people went to Macs not becuz of the iPod and thats true but many people did get an iPod and then Mac
  8. jadekitty24 macrumors 65816


    Oct 19, 2005
    The poor section of Connecticut
    I went to Mac because it was the first computer I got financing for.:D
  9. steve_hill4 macrumors 68000


    May 15, 2005
    NG9, England
    Apple just need to be careful cases like the nano class action suit and battery problems with older iPods don't cement in people's minds too. Apple may end up becoming associated with poor quality and aftercare if more people keep complaining, justifyably or not.
  10. Peter Griffin macrumors regular

    Jul 10, 2005
    If it hasn't already....

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