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derajfast

macrumors 6502a
Original poster
Mar 24, 2004
784
0
About 2 years aog, I purchased my first mac (15in AL pbook 1.33ghz) pretty much on a whim. I had some extra money from the stock market, and I just really liked computers. I had built about 4 PCs and I started to grow bored with them. I didnt really have any spyware of viruses or anything, and the computers ran fine. I just liked the macs for the details, functionaitliy, aestehitcs. So I decided to buy one, and of course I lvoed it. My dad did have an iPod (3G at the time), but that had nothing to do with my purchase for I had my eye on Macs for quite some time.

Since then, I had converted about 5 of my friends, and 2 of my family members to macs. Of those, only 2 had iPods. And my other frinds who shoot out the most common anti-mac false garbage have iPods and absolutely love them. I think the iPod only made the apple name more well known, and that is how the halo effect worked, not because people found the iPod easy to use, and simple and elegant. Of my friends that switched, they did so beacuse of the stability and lack of threats to them. They all had computers that were absolutely crippled because of viruses and everything. They'd restart for no reason, wouldn't load programs, lock up all the time (ah the pitfalls of looking at porn on a PC). This is what I think has led to the most converts. The average user who does not know how to protect against viruses, spyware, etc. The only thing the iPod has done in ways of switching people has brought people in to the stores, and gotten Apple's name recognized.
 

PlaceofDis

macrumors Core
Jan 6, 2004
19,241
6
the halo effect is all about mindshare, apple was a negative in many eyes, but with the iPod that has been turned around, having gained mindshare through the iPod apple will be able to grow more as a company, what you are describing is indeed the halo effect.
 

Stampyhead

macrumors 68020
Sep 3, 2004
2,294
30
London, UK
derajfast said:
The only thing the iPod has done in ways of switching people has brought people in to the stores, and gotten Apple's name recognized.
Yep, that's the halo effect in a nutshell.
 

derajfast

macrumors 6502a
Original poster
Mar 24, 2004
784
0
When I hear analysts describe the halo effect they phrase it as people own iPods, like the ease of use, functionality, and looks, and think the computers will be like this and buy them because of it.
 

PlaceofDis

macrumors Core
Jan 6, 2004
19,241
6
derajfast said:
When I hear analysts describe the halo effect they phrase it as people own iPods, like the ease of use, functionality, and looks, and think the computers will be like this and buy them because of it.

analysts, yeah, they dont know what they are talking about, but to most people, and i would caution to say that most people here would agree that the halo effect is about the mindshare gained through the popularity of the ipod
 

zap2

macrumors 604
Mar 8, 2005
7,252
8
Washington D.C
what you are sayign proves that some people went to Macs not becuz of the iPod and thats true but many people did get an iPod and then Mac
 

steve_hill4

macrumors 68000
May 15, 2005
1,856
0
NG9, England
PlaceofDis said:
the halo effect is all about mindshare, apple was a negative in many eyes, but with the iPod that has been turned around
Apple just need to be careful cases like the nano class action suit and battery problems with older iPods don't cement in people's minds too. Apple may end up becoming associated with poor quality and aftercare if more people keep complaining, justifyably or not.
 

Peter Griffin

macrumors regular
Jul 10, 2005
219
0
steve_hill4 said:
Apple just need to be careful cases like the nano class action suit and battery problems with older iPods don't cement in people's minds too. Apple may end up becoming associated with poor quality and aftercare if more people keep complaining, justifyably or not.

If it hasn't already....
 
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