IF HD DVD would have won over Blu-ray, Apple would have gone with HD-DVD players right away. Its all about Sony's ownership of Blu-Ray that irks Apple and many other developers like Microsoft (hence also no Blu-Ray on Xbox) HD-DVD was a way better technology and widely accepted by MS and Apple but the movie studios colluded to control the HD disk market of their own movies they release. Interestingly studios can't own movie theaters per the 1948 Paramount Decree (they were caught doing illegal things by owning everything from movie making to releasing, so they were told they can't own theaters, that stands even to this day) but now with Blu-ray HD market, the studios made sure to not lose control and colluded to control the HD disc home video market by using tactics like payola to beat HD-DVD. So essentially they colluded and joined as one to control the market over tech savvy companies that would have advanced HD quicker like Toshiba, Apple and MS because they are not in the movie making business and only in it for the technology side of it. in other words, no financial incentives to make certain $$$ on movies because they didn't make the movies and don't care how much it sells. Just the fact that ALL HD-DVD movies are REGION FREE, was the first sign that HD-DVD was for the technology first, while Blu-Ray always kept all 5+ unneeded regions in tact to make more money for studios. etc. etc. HD-DVD also had U-Control and many other advancements forthcoming, then Universal decided to stop making HD-DVD's and slowly killed HD-DVD by controlling the distribution , the same B.S. tactics that made them lose theaters ownership rights in the 40's because they were essentially caught purposely killing competition and colluding with each other, price fixing and so forth. HD-DVD also had the licensing to all DVD releases, so it was a natural entry gate for consumers to adopt HD via their Dual Combo Format Discs because the licensing of DVD movies is still owned by Toshiba, the maker of HD-DVD. They could have released ALL movies again in a dual format combo to get people into HD quicker. Studios ALWAYS (even to this day) hated that they didn't own the DVD (logo) license. Now they do with Blu-Ray and use it as a monopoly and to price fix the market. In other words, if Sony doesn't want you in , they won't let you sell Blu-Ray products, plus they get a cut from licensing which they didn't have before. Sadly with the 2008 election, this issue was not at all important to many and why Blu-Ray just won using some really illegal tactics and had no govt. intervention stepping in to protect Toshiba, who were being punished simply because they don't make movies. It was an unfair trade practice, collusion along with payola and I was surprise Toshiba did not sue left and right, neither did Microsoft (i guess because they know they had to make money and needed the studios regardless) Not a HD-DVD fan boy, I love my Blu-Ray collection, I'm just speaking from some personal knowledge of the HD-DVD / BR war. There was some massive corruption to kill HD-DVD via payola and underhanded tactics. If this was the 1940's , the government would have stepped in but in 2008, it was nothing crucial for government at all. Im sure Apple and MS are still not happy with the way it went down and why they both have still not supported Blu-Ray at all. MS and Apple want Blu-Ray to fail . They are sticking with downloads because they still have to provide some sort of studio content to it's users, of course. But the way Blu-Ray won, believe me, MS and Apple are still not happy people (and rightfully so if you ask me) I would never count on seeing a Blu-Ray player inside a Mac product or Xbox 360.