Intel gives Microsoft the middle finger?
I recall reading a while back that Microsoft had began to align itself more closely with AMD; arguably ticking off Intel at the same time. Intel seems to be quite anxious to bring Apple into the fold and appears to have aggressively sought the relationship.
That begs the question "Why?"
One can certainly cross through any economic reasons, as Intel's bottom line will see little effect due to this arrangement (at least in the short-term). With that in mind, there is an important intangible that Intel is seeking: image.
I'd bet that Intel would love nothing more than to help Apple grow Mac market share. No doubt the company is tired of being paired with Microsoft ("Wintel") and the resulting negative conotation.
Looking forward, I see Apple as Intel's technology showcase. Apple has typically been among the first to adopt new standards and has arguably been the trend setter. The potential is huge for both companies, and obviously Intel sees something big resulting from the relationship.
Intel finally admitted that it had been overzealous in it's GHz ambitions, and appears to have changed its processor design philosophy. Couple this with its awesome mobile processors and virtually unlimited R&D and production capabilities, and it's not hard to see why Apple chose Intel over AMD.
I recall reading a while back that Microsoft had began to align itself more closely with AMD; arguably ticking off Intel at the same time. Intel seems to be quite anxious to bring Apple into the fold and appears to have aggressively sought the relationship.
That begs the question "Why?"
One can certainly cross through any economic reasons, as Intel's bottom line will see little effect due to this arrangement (at least in the short-term). With that in mind, there is an important intangible that Intel is seeking: image.
I'd bet that Intel would love nothing more than to help Apple grow Mac market share. No doubt the company is tired of being paired with Microsoft ("Wintel") and the resulting negative conotation.
Looking forward, I see Apple as Intel's technology showcase. Apple has typically been among the first to adopt new standards and has arguably been the trend setter. The potential is huge for both companies, and obviously Intel sees something big resulting from the relationship.
Intel finally admitted that it had been overzealous in it's GHz ambitions, and appears to have changed its processor design philosophy. Couple this with its awesome mobile processors and virtually unlimited R&D and production capabilities, and it's not hard to see why Apple chose Intel over AMD.
