How does the same frame rate make it look like film? Just because it's progressive? Because 24 fps just seems like film to you? If it's never going to be output to film, why not just shoot it in 30p instead? There are at least a dozen other reasons that your video camera can create a film look that have nothing to do with the frame rate.
Yet at the same time, 24p footage has a certain look that people psychologically associate with film. It's not better or clearer of course, it just feels more like film to most people.
'24p' has also become a misleading buzzword that people can latch onto thinking they can now shoot something that will suddenly look like 'Gladiator', but that's a different issue.
What is ironic about it is that big screen TV makers are now touting 120p in the more upscale sets. The TV interpolates a bunch of frames to not only eliminate pulldown but gives movies a decidedly 'non-film' look. I actually like the concept in general, but currently there are also too many artifacts introduced in the interpolation.