What I can hardly understand is why do Apple intentionally break product with such a great potential like AppleTV is? And when I say this, I mean why do not they open it finally for App developers. At the end, it also runs the iOS. OK, there are no gestures and similar "touch me"-devices principles, but still... I am pretty sure it would be another cash-cow for them. Or, they are concentrating their forces on "real" TV set and such pet project, like AppleTV seems to be, simply doesn't fit.