Why is apple so hesitant on using colors like the ipod line?

Appl3FTW

macrumors 603
Original poster
Nov 15, 2012
5,392
1,024
I've always wondered about this. When they announced the 5th gen iPods in color I thought it was a clear confirmation for a colored 5s... But it didn't happen. Yes I don't mind that metal blue, would buy that in an instant for the iPhone if offered.

Ok I get that apple wants an upscale color palette for the iPhones that why they only use gray, silver and gold. But why limit? The metal color palette on the iPod touches are so well made compared to the 5c pastel colors. Don't get me wrong the 5c colors were fine, it's just I prefer metal colors like the touches.

Will Apple ever use the iPod touch color scheme on the iPhones?
 

Vetvito

macrumors 6502a
Sep 30, 2012
529
8
I doubt you've seen too many of brightly colored 5Cs.

It'd be too many colors and not enough demand
 

NT1440

macrumors G5
May 18, 2008
12,291
15,146
I've always wondered about this. When they announced the 5th gen iPods in color I thought it was a clear confirmation for a colored 5s... But it didn't happen. Yes I don't mind that metal blue, would buy that in an instant for the iPhone if offered.

Ok I get that apple wants an upscale color palette for the iPhones that why they only use gray, silver and gold. But why limit? The metal color palette on the iPod touches are so well made compared to the 5c pastel colors. Don't get me wrong the 5c colors were fine, it's just I prefer metal colors like the touches.

Will Apple ever use the iPod touch color scheme on the iPhones?
Frankly, the SKU situation for retailers is already a complete and total nightmare. Factor in a choice of 5+ colors, each carrier, each size capacity, and you have a logistics and stock replenishment nightmare.

For instance, perhaps a yellow version doesn't sell well at all, if apple screws up their estimates you're looking at millions of dollars of unmoved product just sitting there.
 

Jman13

macrumors 68000
Aug 7, 2011
1,514
151
Columbus, OH
I think that's the reasoning behind the silicone cases. If you want your iphone to be bright, you have red, pink, green and blue silicone cases that will brighten it up considerably. (And they fit and feel great).
 
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