Why is Apple store down?

DotCom2

macrumors 601
Original poster
Feb 22, 2009
4,145
2,392
Why is the store down?
Are we gonna be able to buy/order new ipad or apple tv today or is it just putting up new advertising for the new iPad?
 

JD92

macrumors 6502a
Apr 14, 2005
934
30
I've never understood why Apple has to take the online store down for hours when they announce something new - no other online shops have such high levels of down time when adding new products - in fact most don't go down at all.

I think it's really just to add to the hype.
 

rdowns

macrumors Penryn
Jul 11, 2003
27,345
12,409
Because bringing the store down is one of their best sources of Internet chatter.
 

Rogue.

macrumors regular
Apr 13, 2010
166
0
Telford. UK.
I've never understood why Apple has to take the online store down for hours when they announce something new - no other online shops have such high levels of down time when adding new products - in fact most don't go down at all.

I think it's really just to add to the hype.
Imagine a few million visitors refreshing the page every few minutes to see if they can order yet, all while Apple is trying to update the web site.

They take it down so they can update, test the site and order processes before going live without unnecessary hassle.
 

poloponies

Suspended
May 3, 2010
2,661
1,360
Imagine a few million visitors refreshing the page every few minutes to see if they can order yet, all while Apple is trying to update the web site.

They take it down so they can update, test the site and order processes before going live without unnecessary hassle.
And also because they don't want the website to be the announcement. There's a reason they build the suspense for the actual product introduction and it's simpler to keep the world at bay while the event is happening.