Why is Apple store down?

Discussion in 'Apple, Inc and Tech Industry' started by DotCom2, Mar 7, 2012.

  1. DotCom2 macrumors 68040

    Feb 22, 2009
    Why is the store down?
    Are we gonna be able to buy/order new ipad or apple tv today or is it just putting up new advertising for the new iPad?
  2. old-wiz macrumors G3

    Mar 26, 2008
    West Suburban Boston Ma
    they often take the store down before announcements. It will be up after the keynote.
  3. Buckeyestar macrumors 6502a


    Sep 17, 2011
    Probably be able to buy Apple TV3 later today.
  4. JD92 macrumors 6502a


    Apr 14, 2005
    I've never understood why Apple has to take the online store down for hours when they announce something new - no other online shops have such high levels of down time when adding new products - in fact most don't go down at all.

    I think it's really just to add to the hype.
  5. rdowns macrumors Penryn


    Jul 11, 2003
    Because bringing the store down is one of their best sources of Internet chatter.
  6. Rogue. macrumors regular

    Apr 13, 2010
    Telford. UK.
    Imagine a few million visitors refreshing the page every few minutes to see if they can order yet, all while Apple is trying to update the web site.

    They take it down so they can update, test the site and order processes before going live without unnecessary hassle.
  7. poloponies Suspended

    May 3, 2010
    And also because they don't want the website to be the announcement. There's a reason they build the suspense for the actual product introduction and it's simpler to keep the world at bay while the event is happening.

Share This Page