Why is Apple store down?

Discussion in 'Apple, Inc and Tech Industry' started by DotCom2, Mar 7, 2012.

  1. DotCom2 macrumors 68040

    Joined:
    Feb 22, 2009
    #1
    Why is the store down?
    Are we gonna be able to buy/order new ipad or apple tv today or is it just putting up new advertising for the new iPad?
     
  2. old-wiz macrumors G3

    Joined:
    Mar 26, 2008
    Location:
    West Suburban Boston Ma
    #2
    they often take the store down before announcements. It will be up after the keynote.
     
  3. Buckeyestar macrumors 6502a

    Buckeyestar

    Joined:
    Sep 17, 2011
    #3
    Probably be able to buy Apple TV3 later today.
     
  4. JD92 macrumors 6502a

    JD92

    Joined:
    Apr 14, 2005
    #4
    I've never understood why Apple has to take the online store down for hours when they announce something new - no other online shops have such high levels of down time when adding new products - in fact most don't go down at all.

    I think it's really just to add to the hype.
     
  5. rdowns macrumors Penryn

    rdowns

    Joined:
    Jul 11, 2003
    #5
    Because bringing the store down is one of their best sources of Internet chatter.
     
  6. Rogue. macrumors regular

    Joined:
    Apr 13, 2010
    Location:
    Telford. UK.
    #6
    Imagine a few million visitors refreshing the page every few minutes to see if they can order yet, all while Apple is trying to update the web site.

    They take it down so they can update, test the site and order processes before going live without unnecessary hassle.
     
  7. poloponies macrumors 68030

    Joined:
    May 3, 2010
    #7
    And also because they don't want the website to be the announcement. There's a reason they build the suspense for the actual product introduction and it's simpler to keep the world at bay while the event is happening.
     

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