Fewer than 10% of the Apple device owners eligible to get the company’s Apple TV+ streaming service have taken advantage of the one-year-free offer. That’s the estimate of Bernstein Res…
What do you think? I think Amazon Prime folks are already getting their entertainment from there along with their other perks. And many others have Netflix. They are late to the game and they don't have anything that is a must see.Scenario 1: Apple hasn’t succeeded in its promotion of the service, as it juggles it with marketing a range of other new services and devices.
Scenario 2: Apple may be “conservatively estimating its ‘take rate’ or deliberately scaling its promotions of TV+ slowly to mitigate the negative accounting impact of its early ramp,” the analyst wrote.
Scenario 3: Apple TV+ is simply “failing to resonate with customers, perhaps due to its limited content offerings.”