Why is Mavericks free?

Discussion in 'OS X Mavericks (10.9)' started by pilkenton, Oct 26, 2013.

  1. pilkenton macrumors member


    Mar 30, 2011
  2. pilkenton thread starter macrumors member


    Mar 30, 2011
    Apple charged 20 bucks for Mountain Lion and made millions. We would have paid $20 for Mavericks.
  3. djtech42 macrumors 65816


    Jun 23, 2012
    West Chester, OH
    They are trying to convince people to upgrade from Snow Leopard. With the event, Apple showed that they don't really need to charge for software.
  4. flopticalcube macrumors G4


    Sep 7, 2006
    In the velcro closure of America's Hat
    I think they want to move as many over to Mavs as possible since it leverages sales of not just Macs but iOS devices as well. That's where the real profit is. A few millions doesn't really matter to Apple.
  5. luisito macrumors regular


    Nov 15, 2012
    Apple customers pay a premium for Apple product when compared to any other brand... In a way you can say that we are paying for it.

    But if you want a straight answer, then, it is publicity. In my opinion.

    Anyone would have paid the 20 $ in a heartbeat, no doubt.
  6. TheEnthusiast macrumors regular

    Aug 22, 2013
    "Free is good." My guess would be that Apple doesn't make a significant amount from OS X sales vs. hardware. Free software won't affect revenue much.
  7. Stella macrumors G3


    Apr 21, 2003
    Apple don't make consumer software for a profit, anymore ( if they ever did... at most cover the costs of development?) They sell hardware, the software is to entice people to become Apple customers.

    The more people who are on the latest and greatest OSX the better - Apple don't have to worry about supporting older versions of OSX - all machines that can run ML can run Mavericks.
  8. maverick7 macrumors newbie

    Oct 25, 2013
    The more I am using it the more confident I become that it is because of Mavericks is absolutely unready for final market release :eek:

    We miss you badly Steve :(
  9. nyolc8 macrumors regular

    Jul 20, 2012
    I think when they started to develop 10.9, they didn't wanted it to be what it is now. You already know they had to move developers to iOS and such... And if you start to look into the details of the UI, you can see that it's not finished. (some apps have old UI while some are have new UI & there is a new font on some rare places, and those fonts doesn't even look right there & menubar shade bug at the right corner when you open notification center & just look at launchpad, they kept old iOS style and modified it into some transparent thing, it looks cheap)

    So I think they don't want money for something that isn't actually finished properly.
  10. Partron22 macrumors 68020


    Apr 13, 2011
    Apple'd make more if they charged 10 bucks for iOS 7. People would pay.
  11. crjackson2134, Oct 26, 2013
    Last edited: Oct 26, 2013

    crjackson2134 macrumors 68040


    Mar 6, 2013
    Charlotte, NC
    I was expecting to pay $20 but pleased with free. They got their money from me though because I bought pages with the saved money. I'm disappointed that pages has been dumbed down though. I have had pages on my iPad for a long time, and I was hoping for something more powerful. At least now I can access my cloud documents. I do have MS Office for serious work though. It's shameful that Apple can't roll their own office apps that are serious competition for Microsoft.

    Oh, and I'm not disappointed with Mav, it works better for me than 10.8.5 ever did.
  12. benwiggy macrumors 68020

    Jun 15, 2012
    1. Adds value to the Mac hardware purchase.
    2. Encourages people to stay up to date. Fewer OS versions in use is better for developers.
    3. Annoys "other" software manufacturers based in Redmond.
  13. rick3000 macrumors 6502a


    May 6, 2008
    West Coast
    I think making it free was a smart move. It makes the Apple ecosystem more appealing and more sticky for consumers. From Apple's point of view, the lost software revenue is likely more than made up for by the new hardware sales encouraged by the appeal of free OS upgrades, free productivity, and free lifestyle apps. Free is always a great marketing too.

    Plus, it makes them look really good when everyone upgrades to the newest OS, and it looks even batter if the new OS gives older systems a little speed and battery bump, because that locks in people to continue buying Apple products. When was the last time a Windows upgrade gave old systems a speed/battery boost, even a minuscule one.
  14. swingerofbirch macrumors 68040

    Oct 24, 2003
    The Amalgamated States of Central North America
    Their new iLife and iWork apps require Mavericks. They don't make money off of iLife, as I suppose anyone who has a Mac can upgrade to the new versions for free (not sure about older versions of iLife), but with iWork, they can't charge new customers for the applications unless they're on Mavericks. Could be a reason, probably not the reason.

    Also, I feel as if much of Mavericks improvements are under the hood. What Apple is offering as new user features are largely things that other players provide for free on the Web. For example, Maps is something that you can get the equivalent of for free on the Web. iBooks is something that is already free on iOS, and the idea that Apple would make you pay money in order to get iBooks you've already paid for onto your Mac might not go over well with people. Amazon doesn't charge so that you can get Kindle on iOS or on the Mac. And Apple may also have an interest in more people buying iBooks (although, to be honest, I can't see many people buying iBooks on the Mac).

    Finally, I think in the old days, Mountain Lion and Mavericks might not have warranted a whole point update. I sort of look at both Mountain Lion and Mavericks as big .1 updates for Lion.
  15. CB1234 macrumors 6502a


    Sep 20, 2012
    Dubai, UAE
    To push up adoption rates......
  16. Pompiliu macrumors 6502a


    Apr 22, 2012
    Because Apple knows we pirate their software, so now they are giving it away. No need to charge money if almost nobody pays for it.
  17. Quackers macrumors 6502a

    Sep 18, 2013
    Manchester, UK
    It's certainly "one in the eye" for a certain company in Redmond which has been charging ridiculous amounts for their software AND imposing ridiculous restrictions on its use and installation - for decades!
  18. pastrychef macrumors 601


    Sep 15, 2006
    New York City, NY
    1. To sell more Macs.
    2. To get more people on Mavericks.
    3. To get more people on App Store.
  19. matthewscott661 macrumors 6502


    Jun 27, 2009
    well apple is really the only computer manufacturer that offers both hardware and software developed to work so closely together. they've made their final move into the OS being just another feature of the hardware.
  20. powerstrokin macrumors 6502a


    May 18, 2013
    To get more people on Mavericks, which will transmit all your data/keystrokes directly to the NSA. Duh...
  21. slide023 macrumors member



    You're so right. They're making so much on iOS devices, even companies making apps seem to be deving iOS first, and putting OSX on the back burner. One example I can think of off the top of my head is "Mail Pilot" a very sweet, and innovative mail program, nicest I've ever seen. The OSX desktop version just hit beta, and they're looking for testers. Anyone can sign up. But the point here being for the mobile devices it's already signed off and in use. WTF!!!!


    P.S. For those who have not checked it out, please do. It is going to be very sweet.
  22. Droidrage729 macrumors 6502

    Sep 28, 2012
    Cause it's a minor update adding a few apps and battery enhancements
  23. DaPhatty macrumors member

    Jul 12, 2008

    None of the new features in Mavericks, when you remove RDF and REALLY look at them, are worth charging for. Windows PCs have included most of these features for years. When Apple announced Mavericks and detailed its features, I remember thinking to myself, "Does Apple really think charging for Mavericks is a good idea?" I'm happy they decided to release it for free.
  24. slide023 macrumors member



    You may not be far off the mark. I like Mavs (except the damn beach balls) but there is nothing that simply blows you away about Mavericks. I only use my battery once a month to maintain it's health.


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