I Got a new Apple Watch 6 Nike edition looks cool but after a few hours I can’t get the brightness up to any useable levels. I’ve seen Apple watches very bright at the store what am I doing wrong ?
Have you tried to play with brightness settings?
On AW:
All apps -> Settings -> Display and Brightness (setting just after Bluetooth) (1st screen) and there you have possibility or change brightness between 3 values. Just like on 2nd screen (in attachments).
For me on AW7 it’s enough to be on 1st level but maybe in very bright environment it’s not enough.
If even on 3rd setting it’s wrong then you should order a repair as it’s definitely not working as expected.