Thanks for your comments and things Jen; SEO is the most important thing by far in my business.
My customers are not too interested in what it looks like. Obviously it wants to be as nice as possible but really and truly is coming up on the first few pages of google to obtain new business.
You're correct about business cards and repetition of business, but I want new customers to grow my business.
I think webdesigners are so caught up in the design process and love of work, but business is all down to SEO. You've gotta rank well, otherwise no-one will know you're there.
It is by far the most important thing in making money.