I'd say that Apple and Sony are very much in competition with each other as premium computer makers. Yet Sony's least expensive laptop, the 15" NR Series, blows away the MacBook in terms of build quality (no offense to MacBook owners). And the NR series' market segment is actually below the MacBook (Apple doesn't have anything in the consumer 15" market segment). The Sony NR looks and feels like a high quality machine -- the keyboard, the design, etc. It's a very simple and basic laptop, but the build quality is evident. So why is Sony's minimum standard of hardware quality (in a lower market segment) significantly higher than Apple's? They are direct competitors. I don't get it.