Why is the iPad 3G being released late?

Discussion in 'iPad' started by jhoffy, Apr 5, 2010.

  1. jhoffy macrumors newbie

    Apr 1, 2009
    I've gotta believe that there is another reason why the 3G version is being released later than the WiFi version. Seriously, they really needed 2-3 weeks to accommodate those units with the extra chipset? There must be more to the story.

    Did Apple want to deter people from buying the 3G version to diminish their ties with AT&T? I mean, if both were offered at the same time, I would think there would have been a large group of people who would have spent the extra $130 to have the option of using 3G. Instead, many people went for the WiFi version because they couldn't wait to get hold of a new device. Believe me, I understand. It has taken enormous restraint for me not to have gone on iPad day to get one for myself!

    Any ideas?
  2. ARF900 macrumors 65816


    Oct 30, 2009
    Could be a lot of things

    Production issues
    FCC issues
    AT & T issues...

    Who knows?
  3. Matthew Yohe macrumors 68020

    Oct 12, 2006
    More stuff to deal with than just FCC. Work with AT&T etc.

    More stuff to do.
  4. GrindedDown macrumors 6502a

    Jun 4, 2009
    Las Vegas
    That and wanting to meet the supply and demand of the product. It is very interesting too that the sale of the ipad have already begun to rival that of the original iphone however, only have of the ipad product lineup have even been launched. This may be bigger than we even expected...
  5. avaloncourt macrumors 65816

    Oct 18, 2007
    Think about this like Steve Jobs would. There's going to be a release date officially announced after two weeks have passed. Apple allows 14 days for return. They're not going to announce the date until the return period has expired for the hundreds of thousands of units already sold.

    They got the people who wanted only the wifi, the people on the fence and the people too impatient to wait and had to be "part of it" on release day.
  6. CarboysDesire macrumors 6502a


    Jun 9, 2008
    Las Vegas

    It makes sense that it would sell more because the market for the Wifi Only iPad is bigger, because there is no contract. Anyone can buy one and use it...not just those that want to, or that can, sign contracts with AT&T.

    As far as the 3G goes, it's the FCC approval that's holding it up but I wouldn't say it that way. Instead, I would say the Wifi Only was released early.
  7. goobot macrumors 603


    Jun 26, 2009
    long island NY
    So many reasons. Tho i doubt it has to do with att.
  8. kas23 macrumors 603


    Oct 28, 2007
    It's likely due to AT&T's network not being able to handle a few more hundred thousand streaming data on their network. They need some extra time not to be ready. And, it offers another wave of hype a few weeks down the line (after all initial hype has died).
  9. Resist macrumors 68030

    Jan 15, 2008
    I tend to believe Apple knew more people wanted the 3G version but that they would still buy the WiFi version, just to be able to have it now. Then later they would purchase the 3G version when it came out.

    It's a selling strategy by Apple to get more of our money. Release devices with just enough tech to get our interest, yet withhold tech they could have put in now. That way they can pull us in to spend more money later. For example, take a look at the iPhone. It was practically a standard that cell phones came with video recording capability and a higher res still camera, yet Apple held off until the iPhone 3Gs was released. The majority of people upgraded, even paying AT&T to break their contract and start a new one.
  10. Sydde macrumors 68020


    Aug 17, 2009
    Contract? What contract?
  11. calvin2006 macrumors regular

    May 15, 2006
    Phoenix, AZ
    I think they'll announce the iPad 3G ship date at the Thursday event. That would make sense and be typical Apple to give an iPad "update" at the start of the keynote.
  12. Nash Bridges macrumors regular

    Nash Bridges

    Apr 2, 2010
    San Francisco
    Did it really matter? Why not just hold off on releasing the WiFi only version until the 3G was ready? They are having production problems in China.

    700K units were shipped in March and 1 Million will be shipped this month. What is in the pipeline after that is anyone's guess.
  13. HXGuy macrumors 68000

    Mar 25, 2010
    I was thinking the exact same thing. Incould see them startingnthe keynote with a sales figure update and a 3G ship date update.
  14. sanPietro98 macrumors 6502a


    May 30, 2008
    Is it possible that the 3G iPad will ship with OS 4? Probably not, but one can hope.
  15. wovel macrumors 68000

    Mar 15, 2010
    There will be an OS component to the 3G service since you will be able to activate and deactivate service from anywhere.
  16. blokey macrumors member

    Oct 21, 2009
    I imagine it's just a production issue. Apple had to delay the WiFi version and the pre-ordered devices aren't all shipped yet. With the WiFi and 3G versions being almost identical I would imagine they go through the same manufacturer. If there are constraints Apple probably put all of their efforts in to getting the WiFi version out in numbers since it takes less time to produce than the 3G model.
  17. wombat888 macrumors 6502a

    May 10, 2008
    Conspiracy theories are unnecessary. It's a more complex device to design and build, and they were a cycle behind the wifi version. Should they have held the wifi version artificially to release them at the same time in late April? The staggered release has pros and cons for Apple. I doubt they minded much, but I also doubt they set out to achieve it.
  18. Xybr macrumors member

    Apr 10, 2006
    I doubt it. iPhone OS 4.0 will launch alongside the next iteration of the iPhone in June/July. iPad 3G will likely ship with OS 3.2. Since OS 3.2 didn't go live until the iPad released, there may be a software switch that looks at the hardware to determine whether or not to show the 3G options.

    I played with an iPad at a nearby Apple Store, very impressive. I have an iPad 3G pre-ordered online, but after seeing plenty of iPad Wi-Fi stock near closing, I'd rather pick up the iPad at the store. Hopefully, Apple will mention the iPad 3G release on Thursday. They should know by then.
  19. Resist macrumors 68030

    Jan 15, 2008
    Because as I previously stated, it is a selling strategy by Apple. Rather than doing without on the release day, those that wanted the 3G version would get caught up in the hype and end up getting the WiFi iPad instead. Then when the 3G version is out they can sell their WiFi iPad (taking a loss), to buy it.

    Apple is good at selling products this way. The hype ensures ensures they will get your money over and over again, sooner than anyone else.

    Don't get me wrong, I like Apple products, just not how they do business. And I never buy their first product releases.
  20. Mark Booth macrumors 68000

    Mark Booth

    Jan 16, 2008
    I heard a rumor that only the 3G iPad will be able to run iPhone OS 4. There are some sort of hardware limitations with the WiFi-only iPad that prevent it from running the next OS. This is, apparently, the reason that delayed the release of the 3G iPad. To fix the hardware issues.


    I kid... I kid! :D
  21. Moose408 macrumors newbie

    Jun 21, 2008
    It is delayed because of FCC certification.

    This according to Apple employees who work on the iPhone/iPad OS team.
  22. gibbz macrumors 68030

    May 31, 2007
    "Probably another 30 days beyond that to get the 3G models through the approval process" - Steve Jobs

    Video @ 3:45
  23. jb1280 macrumors 6502a

    Jan 13, 2009
    Sure there are going to be those who buy the wifi and then sell at a loss to purchase the 3G when it is released. Sure, Apple has a world class marketing department. I think the reason you state, however, is ancillary at best.

    The 3G device is more complicated, probably needs additional certifications, and is dependent on a 3rd party partner.

    At the release, there was supposed to be worldwide release of the wifi model at the end of March. We aren't even close to that, so there are probably some production issues - whether technical or not keeping up with demand.

    The argument you make is probably shared by those who think Apple marketing is this completely cynical, monolithic, and omnipotent force that is intentionally hosing customers on the price of the 3G unit.

    Honestly I think a lot of people are drawn to the $499-$599 price point. If Apple wanted to maximize things from a sales and marketing perspective, why didn't they release the 3G first, knowing that people would spend an additional $130 just to have it early?
  24. Resist macrumors 68030

    Jan 15, 2008
    If that were truly the case, then why not just delay the release? Clearly Apple is capitalizing on an opportunity to get more funds from consumers. They have a track record of doing just that!

    Obviously people are drawn to the lower price point than a higher one. So if I'm at the Apple store on release day and I can pay less for a WiFi iPad now, instead of waiting for my 3G to arrive....I just might take the plunge. Think about it, everyone else is getting to play with their new toy and I would have to wait, of course I'm going to spend the $499 now. I will give Apple high marks for being a genius at marketing tactics. They do know how to get money from consumers during the worse recession in our history.
  25. avaloncourt macrumors 65816

    Oct 18, 2007
    Apple will never make a tablet device - Steve Jobs

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