Why is the iPhone 7 Plus $20 more than the iPhone 6S Plus?

[saintforlife]

The price of the baseline iPhone 7 stayed at $649, but the price of the 7 Plus went up to $769 from $749 for the 6S Plus. Is it because of the 2nd telephoto lens?

 

[spazma7ik]

So that eventually it can be $100 more than it was on the 6s without making too big a splash.

 

[davidgolfer]

To pay for that large camera bump.

 

[bodonnell202]

My guess is to maintain their margins with the cost of the extra camera sensor.

 

[BenPB]

Courage.

 

[cdmoore74]

Courage.

LOL, this pretty much sums it up. Courage!!!

Hell, why does the iPhone look the same as last year? Courage!!!

Why was there no increase in battery life for Apple Watch? Courage!!!

Apple should be thanking Samsung for the entire Note 7 disaster show. Now that would take a lot of courage.

 

[willmtaylor]

Courage.

AKA:

• Chutzpah
• Gall
• Audacity
• Impudence
• Stones
• Balls