Why is the iPhone 8 supposed coming out this year?

Discussion in 'iPhone' started by waring192, Jul 10, 2017.

  1. waring192 macrumors member

    May 16, 2012
    As above, I thought it the past the iPhone number was over two years and in the second year it was just a S model comes out?

    How come its not following the pattern like as before where the iPhone 8 would come out in Summer 2018?

    Sorry if I'm wrong in advance!
  2. Relentless Power macrumors Core

    Relentless Power

    Jul 12, 2016
    The iPhone releases on an annual basis and has for years now in September. The rumors this year are having two models release, and "iPhone 7S" and an "iPhone 8" which would be the rumored 5.80 OLED model.
  3. eyoungren macrumors Core


    Aug 31, 2011
    ten-zero-eleven-zero-zero by zero-two
    The better question is why didn't Apple change the physical design of the phone with the 7?

    The 4 is different from the 3GS, the 5 is different from the 4s, the 6 is different from the 5s, the 7? Not different from the 6s.

    So, if Apple can change up when they make physical changes, they can also change up the numbering.
  4. joeblow7777 macrumors 603

    Sep 7, 2010
    It's unknown whether this year's flagship model will actually be called the "iPhone 8", but rumours and leaks suggest that there will be a redesigned model (whereas 's' models keep the design of the previous model) because, firstly, this is the 10 year anniversary of the iPhone so people are anticipating something big, and second, the 6, 6s, and 7 all use the same design and many people feel that the iPhone brand is stagnating. Releasing a nearly identical flagship model for the 4th year in a row probably won't be good for sales.
  5. Relentless Power, Jul 15, 2017
    Last edited: Jul 15, 2017

    Relentless Power macrumors Core

    Relentless Power

    Jul 12, 2016

    Disagree. Because there shouldn't be an expectation the iPhone design has to change year over year. Furthermore it's not logical for Apple to change the iPhone design on an annual basis, which they know will generate revenue using similar components . Which is maybe why they used the iPhone 7 model another year, because more drastic changes coincide With an overhauled design. Just because Apple didn't take the same approach as they did with the iPhone 4 from the 3GS, from the 4s to the 5, why should they follow the same pattern every year? When you factor Enough technological advances, the iPhone usually changes in form along with those advances, similarly what's intended for this year.

    Look at the broader spectrum, Apple doesn't physically make overhauled changes to their hardware lineup every 18 months or so. Most of their hardware resembles earlier models, its just a lot thinner. For example, The iPads are primarily the same as they've always been from There origin, they're primarily just thinner and other minor hardware tweaks.
  6. Cloudsurfer macrumors 65816


    Apr 12, 2007
    My own theory is that the iPhone 7 was a fallback, a plan B if you will, because the iPhone 8 was not ready yet for whatever reason.
  7. blairh macrumors 68040


    Dec 11, 2007
    While the iPhone 7 did indeed look very dated for late 2016, it didn't look all that different than the Android flagship competition of 2016. This year the move to bezel-less design makes the G6 and S8 look wildly different and more fresh compared to the current iPhone's. So in typical Apple fashion they arrive to the party a little late. Only thing in question at this point is how much it will cost to get that redesigned iPhone.
  8. Jimmy James macrumors 68040

    Jimmy James

    Oct 26, 2008
    This is the 11th iteration. It's going to be called "iPhone One 1". The top tier will be called "iPhone One 1 Pro Plus Touchbar Edition".
  9. eyoungren macrumors Core


    Aug 31, 2011
    ten-zero-eleven-zero-zero by zero-two
    When I bought into the Apple mindset on phones in 2012 they had an established pattern I assumed they would continue to follow.

    With some minor deviations they pretty much did that up untl the 7/7+.

    So that's where my expectation came from and why I have it.

    I agree that it's not logical that Apple change the physical design on an annual basis. But we were seeing a design change on a semi-annual basis and because of that my expectation was that the design of the 7 would change. It didn't, and now the argument is that the 7s/7s+ or whatever it will be called shouldn't change much in look.

    Collectively then, if it does not, that will be six versions of the iPhone 6/6+. Other than minor camera bump changes and the removal of antenna lines and some new colors it looks the same.

    If Apple were a car manufacturer they'd be doing exactly as expected.

    But of course, they can do as they wish. No one is forcing me to buy their devices.
    --- Post Merged, Jul 15, 2017 ---
    That's a good theory. I like that!
  10. Infiniverse48 macrumors 6502a

    Jun 28, 2017
    There will be no 'iPhone 8'. The premium iPhone will receive a new marketing term following iPhone, to draw attention to major changes to that version. You can think of it like the marketing term given to MacBook Air and iPad Air. It's simple marketing. You find a name that is short, simple, and yet appealing and provokes curiosity.

    So expect iPhone ______ something.

    Pro and Edition are not it. Both are terrible marketing for an iPhone especially with major design changes.
  11. LoveToMacRumors macrumors 68020


    Feb 15, 2015

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