The iPhone to me is still the king, but the HTC, Samsung and Google phones rival it somewhat. Even still, an iPhone costs about $US 1000. A Samsung Galaxy S or Google Nexus S cost about half of that! Jobs and co. probably don't care, since the iPhone has high enough market share. iOS may not in itself, but Android appears on a number of handsets. On a handset/model basis alone, I'm sure iPhone is perhaps the market leader. But the only reason I see rationally about this is a premium pricing strategy, or positioning the product so consumers make a distinction (,i.e. appealing to Apple fanboys). And evidently it works, since as I said the iPhone has a high relative market share. Shouldn't Jobs and co. cut the market and get even more market share by dropping the price?