Easy of use for non tech savvy people. My mom has an iPhone and she loves it and now can't live with out it.
The operating system and the hardware are made by same company.
You said it yourself. It's a TEAM of people. Some could argue Steve Jobs because he is CEO and has final say over everything that goes on. You could say Jonny Ives because of the beautiful designs. You could say the marketing team. You could say the iOS team.
The better question is WHAT makes the iPhone successful, not WHO.
And my answer to that is a number of things.
-Ease of use
-The Apple name
-Sleekness
-Marketing
-Apps
-Beauty
-Functionality
-Ecosystem
-Apple Stores
-Other products Apple sells
-The team within Apple
I've seen all college teens getting iPods, iPad, etc just because its Apple.![]()
The fact is that brand loyalty is the result of producing good products.
I have read and joined the speculation, over the last few weeks about the next iPhone,
But who would you say is the person within Apple why these phones are so popular? I understand its a team effort but if you had to put the success with one person who would you choose?