First of all... yes I was a disappointed by the announcement. I, like all of us nerdy mac geeks on here am a power user. Homerun - My sister (late thirties, mother of two, six figures, soccer mom-ish) called me six hours after the Keynote and said "Wow, that thing looks so cool! Why did you let me buy a Kindle? I would much rather have that!" - Point being... this is a consumer device. This will siphon off a ton of would be kindle buyers, netbook buyers, portable gaming devices and may up-sell a number of ipod touch buyers. To build on that last comment, I know dozens of road warrior types who have kindles and ipod touches for reading and media consumption. In my experience... between my iPhone and MBP, both suck to use in a plane. The iPhone is too tiny and the MBP is too big. - As I mentioned above I was a bit bummed. After looking at the video and seeing the interface and the smoothness of the web surfing... I was pretty sold on it. Maybe not for me, but I definitely see how getting this thing in my hands could very well make me a believer and buyer. - iPhone OS 4.0/Flash support/Multi-tasking - I believe this is all coming. Steve purposely went to a site where there was flash as a directed nudge towards Adobe. - Apps will make this device. They'll continue to improve and improve on the SDK to let this baby do a million different things. For developers I do agree with Forstall's comments about a "new goldrush". With more screen real estate, I might actually buy $10 apps. Probably not for me - I want to download content from where I want to (newsgroups, etc ) and watch it half downloaded with VLC player. If someone had an app that let me do that... I would be buying one on day one. - Like I said above... the iTunes ecosystem kind of kills it for me.