Why Jony Ive Is Flattening iOS 7?


cmChimera

macrumors 68040
Feb 12, 2010
3,925
2,683
I was so scared that this was another worthless topic. Pleasantly surprised to find a good read indeed.
 

Funkatronic

macrumors 6502
Jan 5, 2010
393
9
Pune, India
Interesting article. Thanks for posting the link.:D

Just a slightly more complex discussion of the issue than has been present here recently...:p
Interesting read, kind of mirrors what Gruber's been saying recently.

The design of the iPhone software was entirely informed by the fact that this was a new experience, it was nothing like using an existing smartphone, nor anything like using a Mac or Windows PC. It needed training wheels, to get people up to speed. Thus, to name one small example, why iOS buttons have tended to look so very button-y. To inform the user, as clearly as possible, that this is a button that can be tapped.

Look around you. Any street corner. Any office. Any shopping mall. Any restaurant. You will see people tapping on touchscreens. We all get it now. iOS-style computing is no longer novel; it is now the standard interaction model for personal computing.

The primary problem Apple faced with the iPhone in 2007 was building familiarity with a new way of using computers. That problem has now been solved. It is time to solve new problems.

The training wheels can now come off. That’s what I think Apple’s going to do tomorrow
From this link: WWDC 2013 Expectations


Found this.
Seriously dude, you're going to spam that in every thread in this subforum now?
 

Reddkryten

macrumors 6502
Sep 10, 2009
302
2
I'm just going to throw my thoughts into this. I think iOS is still a skeuomorphic system, it is just choosing very different designs.

Personally I am a fan of the skeuomorphic designs in iOS, that's just my preference. I believe that has helped iOS, allowing children and the elderly to understand and use it. However it did bother me that Apple is supposed to sell premium products, however the physical items they emulated were all very cheap looking.

The main app I am going to point at is Notes. Before, notes was mimicking a yellow lined pad. Now, notes has a paper texture, almost like watercolour paper. It has not abandoned the skeuomorphic approach, it is still mimicking a paper notepad. The difference is, instead of mimicking a cheap yellow pad, it is mimicking a more expensive notepad.

That's just one app, but calendar still looks like a real calendar to me, a simple uncluttered one sure, but you can find real ones like that. Control and notifications, before they looked like linen but now they look like frosted glass, another real material.

The os still works on the underlying metaphor of manipulating 'real' objects, the only difference is where Forstall looked in the kiddies section of a stationary shop, Ives walks past that and into the more grown up area, then chooses the least cluttered and minimal one.