Why midnight?

Discussion in 'iPhone' started by patricem, Sep 20, 2017.

  1. patricem macrumors 6502

    patricem

    Joined:
    Nov 18, 2005
    #1
    Why do they do the pre-ordering at midnight? Or 3 am my time. Is there a reason for this?
     
  2. ValhallaOutcast macrumors regular

    ValhallaOutcast

    Joined:
    Sep 12, 2017
    #2
    Midnight is Apples local time (California) its just the start of the day, so when they give a date it would make most sense to start it at the start of that day

    Kinda of like a Playstation game is playable at midnight on release day etc
     
  3. kilcher macrumors 65816

    kilcher

    Joined:
    Jul 3, 2011
    #3
    Because people make bad decisions when they're sleep deprived. :p
     
  4. vipergts2207 macrumors 68020

    vipergts2207

    Joined:
    Apr 7, 2009
    Location:
    Columbus, OH
    #4
    One possible reason is it likely lessens the immense server load. Many people probably like to buy on launch day, but only insane people, like myself and others on this forum, stay up until midnight, 1, 2, or 3 in the morning just to order a phone.
     
  5. bigjnyc macrumors 603

    bigjnyc

    Joined:
    Apr 10, 2008
    #5
    You'd be surprised how many millions of people are just as insane lol. Thats why these things sell out so quickly
     
  6. regkilla macrumors 6502

    regkilla

    Joined:
    Mar 19, 2013
    Location:
    California
    #6
    I will do that for the iPhone X.
     
  7. Technarchy macrumors 604

    Technarchy

    Joined:
    May 21, 2012
    #7
    Probably to keep traffic as low possible on their servers.
     
  8. AidenL macrumors 6502

    Joined:
    Jan 19, 2013
    Location:
    Ireland
    #8
    Isn’t it 12.01? First minute of the promised launch day.
     
  9. Italianblend macrumors 68000

    Italianblend

    Joined:
    Mar 21, 2011
    Location:
    Fatima
    #9
    I used to go to bed and set an alarm. Then I grew up a bit. Oh my gosh it's been 5 days and I didn't preorder yet!
     
  10. LadyX macrumors 68020

    LadyX

    Joined:
    Mar 4, 2012
  11. Relentless Power macrumors Penryn

    Relentless Power

    Joined:
    Jul 12, 2016
    #11
    Getting up early to pre-order is one thing, those who camp out in front of an Apple store three to four days early, is on a whole another level.
     
  12. Nozuka macrumors 68020

    Joined:
    Jul 3, 2012
    #12
    Doesn't really matter when they do it.. since it's a worldwide launch and everyone will have a different time. At this point they are likely just keeping it the same way it has always been.
     
  13. Cordorb macrumors regular

    Joined:
    May 8, 2010
    #13
    Are you telling me there is NOT an APP to per-order ;-)
     

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12 September 20, 2017