Why Myriad Pro?

Discussion in 'Apple, Inc and Tech Industry' started by Blackberryroid, Oct 31, 2012.

  1. Blackberryroid macrumors 6502a

    Blackberryroid

    Joined:
    Aug 8, 2012
    Location:
    /private/var/vm/
    #1
    Of all the fonts, why did Apple pick Myriad Pro as their corporate font? Why didn't they stay with Garamond? Or if they wanted to change, why not Helvetica? What is so special about Myriad Pro?
     
  2. designs216, Oct 31, 2012
    Last edited: Oct 31, 2012

    designs216 macrumors 65816

    designs216

    Joined:
    Oct 26, 2009
    Location:
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    #2
    Steve had a thing for fonts which was one of the early differentiators of his creations. Though serif fonts are considered "friendly" and are used to increase readability, especially for large blocks of text (think magazine or newspaper article), sans serif fonts are thought by many to convey a contemporary or modern feel. Myriad is clean, has a high "x" height for friendliness and readability but is not as common as Arial or Helvetica. There are interesting variations in the line thicknesses and Myriad also has a wide variety of faces within the family.
     
  3. boss.king macrumors 68040

    boss.king

    Joined:
    Apr 8, 2009
    #3
    It's a good looking, versatile font. Does there need to be another reason?
     
  4. cambookpro, Oct 31, 2012
    Last edited: Oct 31, 2012

    cambookpro macrumors 603

    cambookpro

    Joined:
    Feb 3, 2010
    Location:
    United Kingdom
    #4
    'Cause it looks nice? :eek:

    Garamond looks awful in this day and age:
     

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