Why no design change?

How do you expect a mature product to look completely different every year?

Smartphone exterior designs are like cars now, they change the grill and taillight assembly, add a new color option... boom! new model year.

 

well, the PLUS model now has two camera lenses rather than one...is not that a good design feature? It almost makes me want one, but my photos look like crap anyway. I bet my girlfriend, who takes pictures of everything we eat, will want one...

 

Because they are putting all their efforts on the next 10th year anniversary phone.

Amoled equivalent screen, wireless charging, new design etc.

The 7 is a stop gap for them.

 

It is not unreasonable to expect apple to continue their design change every 2 years MO. This is the first time in 9 years that 3 back to back generations of iPhones have looked the same, that fact alone makes it a reasonable question to ask.

The only thing I can think of is that this really does lend itself to a huge upgrade next year. I just don't see Apple having the same looking phone 4 years in a row.

 

Don't forget the news where they were going to a 3 year refresh cycle instead of 2. This would be year 3.

 

Samsung has not come out with it yet....

 

if the same thing sells with a little polish, why bother with something different?

 

just another pingpong bat available, looks old with those huge bezels.

 

I get the feeling Apple isn't "done", but they are probably still developing technologies that will allow for shrinking bezels.

 

Well, they have been doing this since the invention of the iPhone, so why can't they continue it?

And no, new car generations have a significantly different exterior and interior.

 

History?

Original
3G 3GS
4 4S
5 5S
6 6S ... 7?

This is the first time Apple ever used the same design 3 years in a row. Its not illogical to wonder why they didn't change things. And since the answer to the OP's question is probably "Because they've been saving all their cool stuff for the 10th anniversary iPhone X" then it will be unlikely that Apple will do a 3 year cycle again.

 

Going by what's been posted on the main page for quite a few months now, it seems like they wanted the major re-design for the 10th anniversary.

I for one and going to forgo an upgrade this year and I'll hang on to my 6 Plus another year