Why no i7 option for lower end models?

Discussion in 'MacBook Air' started by PsychOK, Jul 20, 2011.

  1. PsychOK macrumors member

    Joined:
    Jun 3, 2011
    #1
    The only difference as far as I can see is a smaller SSD. Why did Apple not include the option for those?
     
  2. Patriot24, Jul 20, 2011
    Last edited: Jul 20, 2011

    Patriot24 macrumors 68030

    Patriot24

    Joined:
    Dec 29, 2010
    Location:
    California
    #2
    Heat.

    Edit: perhaps I was a bit brash. I suspect there are a number of reasons for this. Temperature, margins, and control over how many models they have to build probably all factored in.
     
  3. Samsumac macrumors regular

    Joined:
    May 18, 2011
    #3
    Yeah that sucks.. There could easily have been a i7 option for the 128GB 13". Heat has nothing to do with it. Greed for bigger margins has.
     
  4. peskaa macrumors 68020

    peskaa

    Joined:
    Mar 13, 2008
    Location:
    London, UK
    #4
    Because Apple want you to pay more if you want the i7. Instead of being able to get the cheapest and pay a BTO fee you have to get the more expensive model of each range.
     

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