I knew it! South Park was right! Blame Canada!Yes, it is common knowledge that there is a warehouse in Ontario with over a million Apple Watches just waiting to be delivered piecemeal.
I’m trying to think about what else the watches are for. Warranty/defective unit replacement supply? I dunno.TLDR - Yes the withhold some stock. Yes the "restock" every day.
I was in the Apple Store on launch day. The Apple Store App showed that they had Apple Watches in stock, but said in store pickup was unavailable. I asked about it while I was picking up a phone. They explained that Yes, they physically have the watches in the store which is why the system showed it as in-stock. But the store only sells so many per day which is why I couldn't buy one.
I wouldn't phrase it as "choosing not to sell them". Apple is going to sell every single watch they have for the next few weeks (or months). The demand is greater than the supply.I’m trying to think about what else the watches are for. Warranty/defective unit replacement supply? I dunno.
If not, this is the most ludicrous thing I have heard today. I doubt Apple has them and chooses not to sell them. That’s just stupid of them to do.
All very possible!I wouldn't phrase it as "choosing not to sell them". Apple is going to sell every single watch they have for the next few weeks (or months). The demand is greater than the supply.
And there are a number of logical reasons to have a daily quota:
- They want to keep the stores relatively calm and orderly (think of what black friday is like for retailers). Apple would rather keep a steady flow every day for a few weeks than have a stampede the first day.
- The store has business hours. Would you rather tell all of the customers that have been waiting in line for an hour that "sorry you waited, but we're closed. try getting here earlier tomorrow" or tell people throughout the day "sorry, we sold out for today, please try again tomorrow". The end result is the same "come back tomorrow" but I'd rather be told that WITHOUT waiting line.
- They know that they can only sell N number of watches per day (N = number of employees * number of watches a single employee can sell per hour * number of business hours in a day). So don't let more than N people reserve a watch to pick up in a day.
- You have reservations spread throughout the entire day. If you have too many walk-ins, that will delay the people with a reservation. They'll be angry for two reasons: 1) What's the point of a reservation if people can just walk in off the street and get service sooner 2) Their reservation is delayed by all the walk-in traffic.
That's just a few I can think of.