why not sell watches IKEA style?

[bniu]

I wish Apple would just sell the watch faces separately from the bands. It would simplify inventory greatly and offer way more purchase options, and for those of us who already have lots of bands, it'd be nice to just buy the watch face and recycle our bands.

I don't care for all the packaging fluff, I measured that you could fit about 50 watch faces into the volume of one SS watch retail box. I wish I could save a few bucks and basically buy my watch bulk style.

 

[Craiguyver]

But then how could they make all their money by marking up the total price by $50 by bundling a band that costs $2 to produce??

 

[johannnn]

But then how could they make all their money by marking up the total price by $50 by bundling a band that costs $2 to produce??

You want them to sell it for $2? Say hello to salaries, factories, stores, R&D and shipping.

 

[oldmacs]

THANKYOU. I want a series 1 apple watch and the low price is one of the compelling factors, but Apple's horrible watch band combos make it a more expensive proposition.
Just sell the bloody watch and let let us choose a band.

 

[Nell]

I think if I could buy a new watch without a strap I might be tempted but I'd also be tempted if the new watch came with any strap I don't have but want. The reality is I'd be paying for another white sport strap. I have one and even with two watches I'd only be able to use one at a time. So yes, bundling a strap with the watch helps their mark up but why not at least bundle some new colours so people aren't put off buying it completely.

 

[Recognition]

But then how could they make all their money by marking up the total price by $50 by bundling a band that costs $2 to produce??

How much does it cost you to do your job? $10/$20 a day for travel/lunch etc?
Do you tell your boss just to pay you just what it cost you to get to work?
Or do you... make a profit?!

 

[exxxviii]

I wish Apple would just sell the watch faces separately from the bands. It would simplify inventory greatly and offer way more purchase options, and for those of us who already have lots of bands, it'd be nice to just buy the watch face and recycle our bands.

Ditto. I wish they could create a BTO ordering approach that would let customers create their perfect combination. I bet people would even pay a little more for a BTO option versus one of the standard SKUs.

 

[bniu]

But then how could they make all their money by marking up the total price by $50 by bundling a band that costs $2 to produce??

They'd also save the money by having a vastly simplified inventory system and can effectively increase their inventory availability. A simple stainless steel watchface in stock means now you have
several combos in stock, obviously, the inventories are nested, but it results in fewer "sorry, sold out of that model"

 

[Newtons Apple]

I could not second guess Apple's marketing, they are the best there has ever been.