Yeah, I don't think that Apple's 'we'll decide what's best for you' philosophy works well with audio. Too many different tastes. I had high hopes for Apple audio since I thought with their software, design, and manufacturing expertise that they could become a sort of B&O for the masses. But to get there, they need to really commit. I don't think they want to do that, nor do I know if they should. I think to apple, home audio is just a hook for Siri, and so they're going to go only as deep into the market as they need to to make that happen.
That's why, to me, if someone is looking for just a smart speaker, or general background music, something for the kids, etc, then absolutely - grab a HomePod on a $199 sale. But if someone is looking for a real dedicated listening experience, surround sound, or multi-room audio, then Sonos is the entry point for that. If you try to force a HomePod into any of those roles, you're on a road to disappointment. And Sonos software and hardware are both very Apple like and play well in an Apple ecosystem, so I think any Apple peep will be satisfied with their kit.
Franky, I think if Apple were serious about home audio, they'd have bought Sonos by now. It's good fit and seems like easy pickings. And if Apple isn't interested, I'll be really surprised if Google or Amazon doesn't grab them up sooner or later.