Why is everyone so surprised about the separate data plans? If you have more than one iPhone on your account, you have to have a separate data plan for both. If you could add the ipad data plan to your AT&T contract you'd lose the ability to turn it off and on easily, non AT&T customers would have to sign a contract, you'd be overpaying yearly because, let's face it, you're probably around free/home wifi more than you realize and not using the 3G (applies to some, not all of us), its already cheap enough so it wouldn't get cheaper and finally, WHAT DIFFERENCE DOES IT MAKE?!?! $30 is $30 is $30 no matter how you pay it. ITS AUTOMATIC! Its not like you get a bill every month and have to send out a check. Apple and AT&T have made it drop dead simple to use the iPad on the go by being able to enter your credit card number and boom, you have 3G. I don't think Its very easy for AT&T to incorporate post paid and prepaid together systemwise. On every carrier, when you activate a USB 3G aircard, it's a contract and if you cancel it, you get slapped with an ETF. It's not enough that the data plan is half of what most carriers charge for a subsidized 3G netbook or USB aircard, nor is it enough to make the plan easy for everyone to sign up for. The easier it is, the more money they make because more people want the simplicity, not having to call up and give some idiotic customer service rep a long string of numbers, then wait around while the aircard activates, then set up your computer to use it properly. Even the iphone setup is more complicated (in comparison to the ipad activation). Everyone has options in this world: either shut up and pay the $30/ month the way THEY want you to do it, or don't buy an iPad. It really is that simple. DON't BUY THE PRODUCT AND THEN COMPLAIN! Thats why the economy is the way it is now; people want the product/house/car so bad that they don't care what they have to do to get it, then when s#!+ hits the fan, everyone blames someone else. Life is about choices people, buy or don't buy. Or the third option for some people, buy then complain about it even though you've given your $630 and $30/mo.