No - I have not used a Haswell rMBP, but I have used both an Ivy Bridge and Haswell MacBook Air and the Haswell is considerably quieter and cooler. It runs at about 1100! I can't imagine that not being equally true of the rMBP - I can't say how much quieter it is than Ivy Bridge, but it's almost certain to be quieter.
That makes sense since the MBA has much less thermal headroom and the heatsink has less area to dissipate the heat. For the 15" rMBP since it has a larger area and two fans dissipation is pretty efficient...