They don't have to put in the latest GPU every few months. Ever since the 8600m GT, every GPU in the MBP has been inferior to the equivalent midrange Dell, HP, Asus or Sony. If they put comparable GPUs in at every major refresh (~1yr), that should silence the critics.
You can't say that high end games are not noticed by Apple when gaming performance is displayed prominently on the product page of the MBP and iMac.
You can't say that high end games are not noticed by Apple when gaming performance is displayed prominently on the product page of the MBP and iMac.