Because Apple sells iPhones with earphones in the box, they have to stick to the European Union volume limit law, which limits all iPhones sold in EU countries to 100 dB's earphones output. iPads are not sold with earphones so they are not volume limited. Same with laptops or other Macs. Would it be terrible if Apple sold iPhones without earphones as well? They did buy Beats and are now selling Beats headphones in their stores. Apple's own earbuds are sold in all Apple stores as well. If they dropped the earphones from the package, maybe they can shave off some of the iPhone's cost. Not everyone needs a new earbud every time they buy a new iPhone anyway, people keep using their old ones, or just a different brand anyway. And more importantly, this whole EU Volume limit nonsense would be done with.