I've owned every iPhone and both iPads, yet this has never occurred to me until last night. I'm sure it's been discussed before. Why are iTunes and iPod separate apps? iTunes on a Mac is a one stop shop. iBooks has it's store seamlessly built into the iPad app. Why not merge iTunes with iPod, and Videos for that matter? Heck mush em all together...iTunes, iPod, Videos, AND iBooks. I think the main reason they haven't done this is simply because it would visually reduce the number of bundled apps on the home screen. By putting an "i" in front of every app name and giving them separate icons, it creates a sense of iPad being chock full of free apps. Who prefers separate apps? I know I'd much prefer less app switching.