Why "Stick-it" is proof that iTunes Movies will work

[archurban]

it's just 2 weeks that apple starts movie store. we need more time to see what'll be changed. it's too early to judge. at least 2 months. last night itunes store usually changed their contents for fresh new week. I saw 'Stay Alive' in movie store. it's not available yet. today suddenly it's disappeared. it will be appeared later.

hey, by the way, new battlestar galactica begins on oct. 6th. download free episode here.

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewTVSeason?id=195699594&s=143441

 

[macfan881]

also proof the sucsses Pirates of the Carribean 2 isnt supsoes to come out for another 2 months and it is number 3 on itunes top movie list as well

 

[Squire]

A quick note. I was just watching the "Showtime" event again and noticed during the iTV demo that "Stick it" was already in Steve's movie source list. Today that isn't that big of a deal since "Stick it" is for sale, but I also noticed that "Sky High" was also in the source list. The movie about the children of super heros going to High School. I think we will see this film debut on the iTunes Store tomorrow. This was the only other film I noticed that was not yet on the store, but in Steve's source list.

I, too, agree that this is an interesting analysis. But hasn't "Sky High" been out on DVD for ages? I remember watching it / dozing off / listening to my iPod on an international flight back in mid-March.

-Squire

 

[Snowy_River]

I think all of the major studios had meetings this week to re-evaluate their positions on the iTunes Movie store. It may take a month or so untill we see another studio join however, simply due to the legal issues regarding the clearing of the rights of the films for digital distribution. Bob Iger made a note of this on the Goldman Sachs Webcast.

Uh, wouldn't that already be taken care of, given that they have content on Unbox?

 

[jholzner]

Uh, wouldn't that already be taken care of, given that they have content on Unbox?

Well, they may have it all worked out with Amazon but not with Apple.

 

[05elstonc]

Stick it! is #1 again today. Even at $14.99. I want to see 2 or more movies released next week and see how they affect the top 10 list.

 

[05elstonc]

Stick it! is #1 again. This is just amazing. This sustained top position leads me to conclude that people are hearing about the service from friends for the first time and buying this film. Since they are buying this film I would venture a guess that they are teenage girls. Which a pretty powerfull group to have interested in your service. Apple has a hit on their hands again.

 

[GeorgeTheMonkey]

I, too, agree that this is an interesting analysis. But hasn't "Sky High" been out on DVD for ages? I remember watching it / dozing off / listening to my iPod on an international flight back in mid-March.

-Squire

I'm not sure who you were flying, but airlines tend to get their films several months before they come out on DVD. I watched / slept through "RV" on a Delta flight several months ago, and it's just in these past 2-3 weeks that it has come out on DVD.

I haven't been paying much attention, but I too hope Apple can keep a steady flow of new movies coming to the Movie Store every week. There's some classic Disney stuff from the vault that I would love to see make it into iTunes – The Black Cauldron, anyone? And since Disney owns the Muppets now, what are the chances of us getting old seasons of "The Muppets" in the store?

 

[05elstonc]

"Sky High" has silently been added to the store within the past day or so. I was browsing the site and noticed that it was the 22nd best seller today. This seems to indicate that Apple has no problem adding films throughout the week, rather than purely adding films on tuesdays.

 

[GoCubsGo]

First, I hope that Apple begins to release more movies on Tuesdays because I like the whole service thus far.

Onto the main point. Your point about Stick-It is quite valid and very true. What you have to factor in is that like music, Yanni's greatest hits will sell maybe 5000 copies in two years whereas Yanni's Greatest Hits will be downloaded 5000 times in less than a year on iTunes. Why? Because iTunes has allowed us inner Yanni fans to buy the music without having to show our face. The same goes for Stick-It.

I use Blockbuster Online Rental service. I have rented more movies that I would not buy or rent in public than I care to mention. I am not talking about porn either. Things like "She's the Man" or "Confessions of a Teenage Drama Queen." I've rented, watched, and returned as though it was LOTR or something very "cool" like that. Faceless renting and now faceless downloading has given people who maybe wanted to see that kiddie movie Stick-It in theaters due to the fancy one-liners they show on the previews and chance to see it and own it. Perhaps there is some 30 year old watch 20 year old girls act on the big screen and play parts of 14 year olds (ie: Dawson's Creek) and they find this entertaining and they enjoy the acting. Whatever the reasons, iTunes gives people faceless downloading of crap you would not normally admit to liking. You do not have to buy 10 punk CDs and shove in one show tunes CD and get glared at by the teenager at Tower Records for being a sell-out.

This mentality runs all over in many different contexts. Such as people who buy more food than they know they should. Two burgers and two fries and then they figure it'll somehow look like the food isn't all for them if they buy two sodas. I know this happens because I used to work in fast food and I'd see someone with a bit more weight on them than necessary and they would buy two entire meals and when I would go out to toss some trash or whatever I'd see them around the side eating...alone. Music, movies, whatever...it's all the same. How many people over 21 want an Elmo TMX? I know I am and I do.

iTunes is giving everyone the chance to resurrect their inner geek.

 

[Fotograffiti]

Stick it! is #1 again. This is just amazing. This sustained top position leads me to conclude that people are hearing about the service from friends for the first time and buying this film. Since they are buying this film I would venture a guess that they are teenage girls. Which a pretty powerfull group to have interested in your service. Apple has a hit on their hands again.

I would venture to guess the buyers are a majority of teenage boys as opposed to teenage girls. *L*

 

[05elstonc]

Also of note is that "Sky High" went from the #22 spot on the top movie list yesterday to the #15 spot today. A good sign. The pent up demand for Sky High was not exhausted on the first day.

 

[05elstonc]

Today the Little Mermaid went from Pre-Order to Downloadable. The film is now #13 on the top movies list for the day. This is pretty good considering this film is not new by any stretch of the imagination, and is competing with a super deluxe DVD set released today and advertised on National television.

People have not abandoned the iTunes Movie Store