Why do all these wireless companies have to bind people to a contract just to keep them? My thought is that if they offer great products, plans, and services then the customers would stay all on their own. But the contract is not even my biggest gripe. It's that I'm also bound to the phone I choose as well. If I want to upgrade I have to wait out the contract and the kicker is that when I do upgrade I have to sign another contract for another three years. That's a bit over the top if you ask me. Kind of forces customer loyalty instead of promoting it.