I think the $329 price aligns right up with the fact that Apple products offer you an experience and convenience not found in similar products. READ: you cannot get the accessibility to the App Store, familiarity and reliability of iOS and it's further iterations, a 10-hour battery life, or the pedigree that comes along with owning an Apple product as you would get with any other 7 inch tablet. Apple has created an entire ecosystem from the ground up with which many are terribly familiar and one that affords them the right to price such a product so high. Their track record has proven you get what you pay for - and then some. Their products seem to create their own niche markets. No different with iPad mini. It will be pushed as a consumer-driven ultra-portable device, but will inevitably finds its way into a new sector that wasn't even thought of. It will, in essence, come to have a life it's own apart from its sister device, iPad, and the company that breathed life into its existence.