http://www.readwriteweb.com/archives/open_thread_the_internet_is_hard.php Summary ReadWriteWeb posted an article on Facebook Connect, Facebook's single-sign-on system. Somehow, within a few hours, that post on ReadWriteWeb became the #1 Google search result for "facebook login". Thousands of users turned on their computers, clicked on "the big e button" to "open the web", and proceeded to type "facebook login" into Google, clicking on the first result, expecting to find Facebook. Bizarelly, these users ignored the signs that the site they were looking at may not be Facebook. They ignored the big red pages, the "ReadWriteWeb" logo at the top of the page, and still thought it was Facebook. They even "signed into" Facebook using ReadWriteWeb's commenting system, which you guessed it, uses Facebook Connect. The long and short of it is, that one post on ReadWriteWeb received thousands of comments from Facebook users complaining about how they "hated the new facebook", "why did they have to go and change it again", and "how can I see my friends wall". How this related to the iPad The iPad is not for us. Out here on the internet, we are the educated elite. We know the difference between the URL bar and the search box on the Google homepage. The people will buy the iPad don't know what Flash is, nor do they care. They don't know what multitasking is, and don't care. In fact the most mainstream use for multitasking (Listening to a music service while browsing the web) will not apply to these people as they wont know what Last.fm or Spotify is. Even if they did they wouldn't know how to use it. According to Facebook (http://www.facebook.com/press/info.php?statistics), they have 400 million ACTIVE users. And I'm willing to bet that 80-90% of those users fall into the category I described above, who just want to "browse" the web, listen to music and videos, and login to their Facebook. This is why I think the iPad will succed.