Why the month long wait for rMB and 6 month wait for Apple Watch?

Discussion in 'MacBook' started by AdonisSMU, Mar 20, 2015.

  1. AdonisSMU, Mar 20, 2015
    Last edited: Mar 20, 2015

    AdonisSMU macrumors 603

    Oct 23, 2010
    What happened to announce and release?

    I noticed that Apple doesn't announce and release items anymore. Who wants to wait a whole month or six upon the announcement of a new device? What is the point of that? Is the reason Apple is doing this to limit people's ability to trade in their product for the newer device? Is anyone else annoyed by Apple's strategy of announcing too far in advance of an actual product coming to market?

    I noticed with the rMB that Apple is waiting a month to release the product. With the watch it's been 6 months. I don't like that. MSFT and Google and Samsung used to get criticized for not doing the announce release that Apple had typically done.
  2. GGJstudios macrumors Westmere


    May 16, 2008
    To give people time to post countless redundant threads, discussing every minute aspect of the products being released, attacking their features or lack of features, second-guessing Apple's business strategy and future, complaining that other Apple products are abandoned since they weren't updated, debating and hypothecating about future chipsets, cooling systems, battery life, screen size, color, RAM capacity and prices.

    After all of that nonsense, including a few dozen polls asking what color or configuration others plan to select, or if they plan to stick with their current Macs (even though what others do has zero effect on what any one individual should do), the release dates will be imminent, which means dozens of more threads about in-store availability, shipping times, ordering problems and last-minute "I can't decide what color to get" posts.

    All of this important work takes time, so Apple pushes product release dates out far enough away from the initial announcement that people can have a fair opportunity to be absolutely sick of hearing about the new products before they ever see them. :D
  3. LadyX macrumors 68020


    Mar 4, 2012
    It's only one month for the new MacBook. It's not that long of a wait.
  4. Newtons Apple macrumors P6

    Newtons Apple

    Mar 12, 2014
    Jacksonville, Florida
  5. batman75 macrumors 6502

    Apr 15, 2010
  6. PDFierro macrumors 68040

    Sep 8, 2009
    In the case of the Watch, Apple knew they had to announce the product...even if it wouldn't be ready for 6 months. That's a rare case where they'll do that. As for the new rMB, I think it's just a matter of ramping up production.

    This is not something Apple regularly does.
  7. AdonisSMU thread starter macrumors 603

    Oct 23, 2010
    It just seems like a pattern is forming. However, these are new product lines so Apple typically takes a month before they release new product lines now that I think about it more.
  8. Mrbobb macrumors 601

    Aug 27, 2012
    If they wait until last minute to announce, people complaint about the secrecy. If they announce 6 month ahead of time, people complaint about the wait time to purchase. CAN'T PLEASE EVERYBODY. :rolleyes:
  9. AdonisSMU thread starter macrumors 603

    Oct 23, 2010
    I quite liked Apple's announce and release strategy in the past. However, as stated before with new categories they will traditionally was a month or 6 before officially releasing it depending upon the product and the timing.
  10. newellj macrumors 603

    Oct 15, 2014
    Boston, MA, US
    I'm not sure how well that would have worked this time because of the need to prepare new spaces and fixtures for the Watch. At a minimum it would have created pages of threads speculating on the meaning of every little construction detail. :rolleyes:
  11. mtneer macrumors 68020


    Sep 15, 2012
    More likely, Apple has been having a harder and harder time keeping things secret in the past few years - with supply chain leaks. So, instead of having leaks and rumors swirling for weeks and months; Apple can get ahead of the game and tell its own story the way it wants to. And, the built up publicity and anticipation over the month or so of waiting is an added bonus.
  12. Mr. Buzzcut macrumors 65816

    Mr. Buzzcut

    Jul 25, 2011
    Update existing product? Wait to announce so you don't stall current sales. Introducing new product? Build up as much demand as possible for strong launch and sustained momentum.

    Good thing you weren't waiting for the Chevy Volt to go on sale. Years.
  13. uiop. macrumors 68020


    Jul 22, 2008
    Grand Rapids, MI
    Regarding the Watch...they waited months after announcing the iPhone and iPad as well. Allows them to prepare stores for the launch, build up production, get their distribution channels in order, and perhaps most importantly, build anticipation and hype amongst the public.
  14. jm5309 macrumors regular

    Apr 17, 2010
    I am quite excited about the new MacBook, so the wait is annoying for me. I wish we could at least pre-order.
  15. AdonisSMU thread starter macrumors 603

    Oct 23, 2010
    Funny thing is...I was one of those who was waiting for the Chevy Volt by the time it was released I had lost all interest in cars.
  16. flyinmac macrumors 68040


    Sep 2, 2006
    United States
    Manufacturers will often announce upcoming products in hopes of stalling competitors sales. In this case, perhaps the hope was to delay people from buying competing products with the hype about Apple's forthcoming devices.

    Perhaps those who are in the market and were after something Apple didn't offer would wait and become more interested in Apple's product.

    Myself, I see nothing of interest in either the new MacBook or the Apple Watch. But others might.
  17. Freyqq macrumors 68040

    Dec 13, 2004
    Probably to generate hype before release, and so they can put out a nice press release describing how their day one sales numbers are huge.

    Also, Core M has been out for months, so it takes sales away from other manufacturers.
  18. AdonisSMU thread starter macrumors 603

    Oct 23, 2010
    Macs have never been HUGE sellers though.
  19. GGJstudios macrumors Westmere


    May 16, 2008
    No, only a million or so per month. Definitely not a big seller. :rolleyes:
  20. AdonisSMU thread starter macrumors 603

    Oct 23, 2010
    That's nothing compared to what Dell and others are selling each month. They have never reported sales of MBs right after their initial release in the way they report iPhone sales numbers and iPad sales numbers (if they are good).
  21. tom vilsack macrumors 68000

    tom vilsack

    Nov 20, 2010
    ladner cdn
    It's probably taking longer then expected to convert Ipad's into Macbook's. :cool:
  22. PBG4 Dude macrumors 68020

    PBG4 Dude

    Jul 6, 2007
    You obviously didn't preorder the original PowerBook 17". :) That thing came out months later than promised.
  23. rillrill, Mar 23, 2015
    Last edited: Mar 23, 2015

    rillrill macrumors 6502a


    Jul 27, 2011
    New York
    So they can make enough space gray models....
  24. Traverse macrumors 604


    Mar 11, 2013
    Wow, burn. And I largely agree.

    I don't fully agree with this. Though the redundant polls on color or configuration get old, getting feedback from others about their usage habits or workflows can help a person who is unable to make a final decision.
  25. zedsdead macrumors 68040

    Jun 20, 2007
    It's not a coincidence that the Watch is being previewed on the same day (April 10th) the Macbook comes out.

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