Why the New MacBook Line?

STxMacUser

macrumors member
Original poster
Jun 4, 2008
88
20
Maybe Apple is onto something with the introduction of the New Macbook line of notebooks.

If Apple continues the successful line of MacBook Pro notebooks with the "older" features, (ODD, hard disk drive, ethernet connectivity), and add to its product line a futuristic New MacBook series with "modern" features, (retina display, SSD storage, WiFi only), then they create an ability to cover many price points while maintaining strong sales of their current notebook lineup.

This strategy may protect the interruption of strong sales of the 13 and 15 inch models that are currently in place while allowing for a methodical shift to the future product lines. This is a defensive strategy but would allow Apple to introduce a new product line, (new Apple products always seem to create a buzz in the Apple community which results in high sales volume), while maintaining strong sales of historically successful products.

New Apple users may be created with the new lineup as they tap into existing markets by creating new price points without having the appearance of cheapening their products. Whatever Apple does...quarterly sales growth will more than likely continue a constant upward trend.
 

Mak47

macrumors 6502a
Mar 27, 2011
751
32
Harrisburg, PA
I don't see it. If the name MacBook comes back, I think it'll be to rename the MacBook Air line. Apple has never been in the business of offering middle of the road solutions that embrace old tech.
 

iamthedudeman

macrumors 65816
Jul 7, 2007
1,196
84
Maybe Apple is onto something with the introduction of the New Macbook line of notebooks.

If Apple continues the successful line of MacBook Pro notebooks with the "older" features, (ODD, hard disk drive, ethernet connectivity), and add to its product line a futuristic New MacBook series with "modern" features, (retina display, SSD storage, WiFi only), then they create an ability to cover many price points while maintaining strong sales of their current notebook lineup.

This strategy may protect the interruption of strong sales of the 13 and 15 inch models that are currently in place while allowing for a methodical shift to the future product lines. This is a defensive strategy but would allow Apple to introduce a new product line, (new Apple products always seem to create a buzz in the Apple community which results in high sales volume), while maintaining strong sales of historically successful products.

New Apple users may be created with the new lineup as they tap into existing markets by creating new price points without having the appearance of cheapening their products. Whatever Apple does...quarterly sales growth will more than likely continue a constant upward trend.
Great minds think alike. :)

I think next week that is exactly what is going to happen. I started a thread on the MBP line getting phased saying exactly what you are here.

There is no reason to have three lineups of thin models in the future. The current Mbp line will continue in the short term.

----------

I don't see it. If the name MacBook comes back, I think it'll be to rename the MacBook Air line. Apple has never been in the business of offering middle of the road solutions that embrace old tech.
That is not what he is saying, the new Macbook line would be the new 'high end' line.

Or the current Macbook Pro line for 2012 will be renamed. Either way the new models will be the new 'high-end' models.
 

Rizzm

macrumors 6502a
Feb 5, 2012
586
11
IF this so called new line actually comes to be...

I don't actually like this move. I don't see it filling any kind of gap, but to me it's more of a step to the side. It's easiest to shop in your desired category (i.e. notebook computers) and then have good, better, best options. If the new line has entirely different features then it makes you wonder what kind of target market Apple is really going for. Give every entry in the line retina, SSD, and other wanted hardware.

I don't see anything "pro" about the specs on the 13" MBP so I'd like to see the 11" and 13" MBA become the standard MacBooks, and the 15" and 17" thicker designs would occupy the MBP line. The "MacBook" line needs to remain ultra thin while the Pro line needs its bulk to really differentiate between the two; 3/4" MBPs would be really nice.
 

mac jones

macrumors 68040
Apr 6, 2006
3,257
1
Yikes, your post reads like some kind of business proposal :D

That MBA going to good use no doubt :)
 

Stetrain

macrumors 68040
Feb 6, 2009
3,548
18
Apple already has a modern line of laptops with no optical drive, no ethernet port, and SSD-only storage. It's called the Macbook Air and they've already said that they think it's "the future of notebooks".

I think we're just going to see incremental improvements to the Air, maybe even something big like a retina display. There's no need for a "Macbook" or even a 13" MBP that doesn't have dedicated graphics since they already have the Air line as a modern consumer oriented laptop.
 

chanyitian

macrumors regular
Jun 3, 2012
115
0
I believe that new line, if combined with proocessing power of the pros and portability of the macbook airs, will attract many consumers, including me. However, will APPL keep 3 macbook lines at a time? steve jobs doesnt like to confuse consumers with too many choices.

----------

I actually want to see 14 inch macbooks. They are popular in asian markets.
 

MimiHome

macrumors newbie
Jun 8, 2012
27
0
For a new generation of users, MacBook may seem like a new concept. I am in my 40s and Apple products are totally new to me. I thought MacBook was something really new. I have always heard good comments about using a Mac, I just never really paid attention to the "product lines."
 

ixodes

macrumors 601
Jan 11, 2012
4,430
2
Pacific Coast, USA
Apple is very clever at making money. Somehow they've decided this is a good move. Only time will tell.

I have no desire to second guess them. It will either work or it won't. If it fails it's no loss for them.

Apples got an obscene amount of cash. That's why they can do anything they want, anytime they want, and still laugh all the way to the bank :)
 

FastEddiebags

macrumors 6502
Jun 1, 2012
336
1
NJ
Hopefully this is true. More options from apple is never a bad thing. You'll be able to pick a laptop that better suits your specific needs.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.