Why wasn't the iPhone X available for hands-on before pre-ordering?

otozuz

macrumors regular
Original poster
Apr 18, 2010
124
388
I wonder why Apple didn't showcase the iPhone X in Apple Stores before the pre-orders started.

I pre-ordered anyway, but it would have been great to be able to see and feel the device in person, especially this one that is pretty different from previous generations.

Any thoughts?

---

Update: I know they never do that, but I consider the iPhone X a bit of a special case.
 

DaveOP

macrumors 65816
May 29, 2011
1,475
2,010
Portland, OR
Eh, never been the case that I can remember. The 6 was a new form factor, as was the 5, and none of them were out. Builds suspense, and probably makes more people order for fear of losing out, rather than seeing it in the store and deciding to wait.
 

otozuz

macrumors regular
Original poster
Apr 18, 2010
124
388
Eh, never been the case that I can remember. The 6 was a new form factor, as was the 5, and none of them were out. Builds suspense, and probably makes more people order for fear of losing out, rather than seeing it in the store and deciding to wait.
So you're saying that it's mainly a marketing move. You might be very right.
[doublepost=1509216613][/doublepost]
If you know that, then the question should be why isn’t any iPhone?
Wow, this forum has become unbelievable...
 

Nino313

macrumors regular
May 7, 2010
100
20
Detroit
They did have the apple watch available before orders started, but I don't see them ever doing it for the iPhone
 

flat five

macrumors 603
Feb 6, 2007
5,568
2,590
newyorkcity
the vast majority of iPhone X buyers will have a chance at hands-on prior to purchase.

pre-order people are just a small percentage of iPhone owners.. but we like to think we're of much greater importance/consideration ;)
 
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joeblow7777

macrumors 603
Sep 7, 2010
5,968
6,759
So you're saying that it's mainly a marketing move. You might be very right.
[doublepost=1509216613][/doublepost]

Wow, this forum has become unbelievable...
Really? I’m just saying that your wording of the question no doubt made people think that you were under the impression that this was something unusual for the X, hence the responses of people pointing out that it’s the norm.
 
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bambooshots

Suspended
Jul 25, 2013
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2,870
I don't really know of any company that has hands on for the general public before preorders began.

Just like they have the review embargoes in place until after preorders have began.
 
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noah82

macrumors 6502a
Oct 16, 2008
782
168
San Diego, CA
They did have the apple watch available before orders started, but I don't see them ever doing it for the iPhone
No, they did not have the apple watch on display in stores before ordering. I remember sending an email to Tim and Angela saying how foolish of a decision this was on their part.
 

mattopotamus

macrumors G5
Jun 12, 2012
13,225
3,360
The only apple product I remember being able to see before it arrived was the original Apple Watch. I can’t remember if it was in stores before preorders, but it was definitely in stores before they arrived.

I think it was in stores the same day preorders went live, so a week before actual release.

I ordered both a 38mm and 42mm. I was able to cancel one after trying it on in store.
 

Nino313

macrumors regular
May 7, 2010
100
20
Detroit
No, they did not have the apple watch on display in stores before ordering. I remember sending an email to Tim and Angela saying how foolish of a decision this was on their part.
2 weeks before release day, you could make an appointment to go to a store and try them on before pre ordering.
 

Lobwedgephil

macrumors 601
Apr 7, 2012
4,581
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The only apple product I remember being able to see before it arrived was the original Apple Watch. I can’t remember if it was in stores before preorders, but it was definitely in stores before they arrived.

I think it was in stores the same day preorders went live, so a week before actual release.
It was after preorders started, but before launch. You could go look and try them on.

OP, it is just Apple policy to not have iPhone on the table to view before they can sell you one.
 

Jjayf

macrumors 6502
May 31, 2015
330
386
Preorder.. Means you can order it before it's released. Released... Means it's available in retail and you can go touch the display..
 
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ABC5S

Suspended
Sep 10, 2013
3,395
1,597
Florida
I wonder why Apple didn't showcase the iPhone X in Apple Stores before the pre-orders started.

I pre-ordered anyway, but it would have been great to be able to see and feel the device in person, especially this one that is pretty different from previous generations.

Any thoughts?

---

Update: I know they never do that, but I consider the iPhone X a bit of a special case.

Steve Jobs and Tim Cook have never told is why. So none of us here can answer your question