I run 16GB in my MBP but that's because it was cheap. I'd think twice about the price point Apple has for the same in the rMBP.
The biggest thing to consider is, how long you intend to leave this machine in 'primary service', when will you upgrade. 8GB of RAM is plenty today for most uses. I rarely use more than 6 or 7 gigs 99% of the time. 2 or 3 years from now it will still probably be enough for most things in my humble, and probably controversial, opinion. Obviously 'more is better' with RAM, so, 2 or 3 years from now, 16 gigs will be even better!
But we have a lot of people on this forum using 5 and 6 year old MacBook's, MacBook Pro's, Mac Pro's and iMac's. If you're one of those people who is going to invest in that rMBP now, and not upgrade again for 5 years, you might want to more strongly consider the 16GB upgrade. Software is going to use more RAM, the image files you work with (whether computer generated, or higher and higher resolution digital pictures, etc.) will get bigger and thus use more RAM, and 5 years from now OS X will use more RAM.
Let's do some use cases here. Assume 2012, not 2013, as it's only been 2013 for a few days.
Operating System
In 2007 (5 years ago) Apple released Mac OS X Leopard, in June. It was the latest OS 5 years ago, freshly released.
System Requirements : 512MB of RAM (we're talking about RAM so let's just focus on that)
Today (2012) We have freshly release OS X Mountain Lion, it's the latest OS, it's what you'll get on your rMBP.
System Requirements: 2GB of RAM
How 8GB and 16GB compare
In 2007 (5 years ago) the base model MBP included 2GB of RAM. That is 4x the minimum stated by the OS. Today, the base model MBP (non Retina) includes 4GB of RAM, or 2x the minimum stated by the OS, and is frequently upgraded by owners.
In your case, at 8GB, you are back at 4x the minimum stated by the OS.
At 16GB, you are 8x the minimum supported by the OS, (by the way, I'm using the OS as a 'baseline', kind of a snapshot at what software requires, as that IS what Apple does with the OS minimum RAM specs, the OS itself uses much less than that), or the equivalent of a Leopard machine in 2007 running 4GB of RAM
So the bottom is, if you were running a 5 year old machine today, would you rather it be running 2GB of RAM, or 4GB? Many would say 2GB is not enough to really get any work done, even 4GB is limiting. Although the discussions back then said that 4GB was silly! On a machine that shipped with Leopard, RAM is upgradable, so it's no big deal. On the rMBP, it's not.
Moot point if it's going to be upgraded in a year or two, but just consider where you'll be in 5 years and make your decision there. What do you rely on your notebook for, and what kind of performance can you tolerate 3-5 years from now, knowing that it cannot be upgraded (aside from the SSD)?