There was some strong evidence the name was going to be "Slate". The NYT editor used that name a couple of months ago. It was the first time we heard it. He clearly referred to "Apple Slate". Then we find out that Apple secretly registered that name. Fast forward to the 27th and we find out it's the "iPad". The name has received plenty of bad reactions and ridicule. The NYT has written a lengthy article on it being embarrassing to woman. Okay, so has the Wii, but Nintendo is not Apple. It could be that Apple is testing the reactions but hasn't yet settled. I noticed during the keynote, as Jobs was displaying various wallpapers, one of them was clearly a gray slate with the characteristic clef running through it. Now factor in that they are being sued by Fujistsu over the name... not that Jobs cares, but still. Stay tuned ... what do you guys think? Any chance they would change the name???