In fact, I and others are of the opinion that Apple intended it to be that way because nothing screams "I have money" more than dropping $10,000-17,000 on a watch that'll quickly become obsolete.
How about dropping $42K for a watch that'll quickly become obsolete. Was in Baileys with my wife yesterday and saw this a sign advertising this Baileys Edition of the Apple Watch ...
http://wncn.com/2015/04/26/baileys-one-ups-apple-with-blinged-out-apple-watch/