We all know it's a catch 22 problem For many years now the Mac, especially the iMac is not really regarded as good for games, hence has not really attracted developers who wish to push graphics as far as they can. Because the games have just not been out there (due to the the above) it seemed pointless to design an iMac with a pretty high end graphic card. As so it's continued like a chicken and egg scenario for years (decades?) now. Not going to write high end games for the mac due to sub standard (for the year) graphics Not going to design/fit high end graphics cards as the games that need them just are not out for the Mac. Someone needs to break this cycle, or they DID. Is it now too late, and Apple have given up, deciding that the iMac will never be a main player in the games arena, and that games consoles are for games and the iMac is for other more serious uses? Or, now that Valve had made an effort finally to release some decent games finally for the Mac, do you think this may break the cycle and Apple might at long last seek to do a redesign on the iMac, stop using mobile chipset and fit a medium to high (ish) end chipset in the iMacs ? I realise they have to shield the rest of the machine from the heat, and the power supply problem. They do appear focused in trying to shave the last 1/8" of the iMac's thin body, than add more space to address the Macs 1 achilles heel that's plagued it for years now. Truth be told this is the one and only one thing that's stopped me buying a mac for years. I'm not taking about the very VERY top end cards on the PC, perhaps 1 model down from the top. After all Steve Jobs again and again says publicly he's committed to building the very best computer he can. When clearly this is not the case in this instance. To me spoiling the whole (lets be honest, VERY expensive machine) for the sake of weak graphics is just a dam shame. I want to love to own a Mac, but this always stops me from taking the leap.