As the smart phone market begins to expand Apple seems to be doing the same thing it did in the 80's, inclusive hardware tied to inclusive software. At the time that let them provide a better high end experience, but hardware nowadays is too easy to get. Software is the future. I know I've made a couple big assumptions. Claiming their early path was a mistake, and claiming software will be king. But look at what the PC market became. *I built a great home recording rig for windows in '05 way cheaper than I could buy an Apple, a high end market they once cornered. It seems to me they're setting up for another very niche approach to a market that is going to absolutely explode. Early success that doesn't have the pace for the long term? Their hardware patents, if they hold, will be a huge advantage. But limiting the software I think would be detrimental after 10 or so years. If iTunes had been mac only it wouldn't be the #1 music retailer in the world right now. It will take other companies time to catch up. But they will in time. And I just wonder if Apple will stay where they are while business models like android cover multiple phones. You can bet google's app store won't be limited to one hardware model, especially since it already isn't. I enjoy my iPhone, jailbroken. But I'm already eyeballing more open platforms for when I upgrade in a year or two. Just not sure if the current iPhone approach will have what it takes to interest me down the road.