Many of us can think of potential use cases for the rumored smaller Mini. My interest in the topic - practical applications of a new Mac desktop form factor - has also piqued my curiosity. What are Apple’s broader brand-identity goals for the upcoming 2024 Mini release?
Could the mini-Mini hardware be yet another incremental step in Apple’s larger pseudo gaming platform build-out?
Is a tweak to the marketing of the Mini as a (now maybe passable) gaming-device-thing what Apple is teeing up next?
*Sourcing: Completely unverified partial transcript of an early 2022 Apple Blue Sky session:
Important Person A: “So, looking next at Hardware, who’s got ideas here?”
Less Important Person B: “We’re seeing Q4 of 2024 lining up as absolutely the right time for our new Gaming product!”
More Important Person C: “Uh don’t we still have the Mini lying around, maybe a new form factor… re-focus the marketing, you know… let’s see how that goes…”
Could the mini-Mini hardware be yet another incremental step in Apple’s larger pseudo gaming platform build-out?
Is a tweak to the marketing of the Mini as a (now maybe passable) gaming-device-thing what Apple is teeing up next?
*Sourcing: Completely unverified partial transcript of an early 2022 Apple Blue Sky session:
Important Person A: “So, looking next at Hardware, who’s got ideas here?”
Less Important Person B: “We’re seeing Q4 of 2024 lining up as absolutely the right time for our new Gaming product!”
More Important Person C: “Uh don’t we still have the Mini lying around, maybe a new form factor… re-focus the marketing, you know… let’s see how that goes…”
