Considering the lackluster (at best) developer support for AW, do you think apple may decide to discontinue it as a product? Or will the watch just live on with just the features Apple delivers along with a few fitness apps? While they did a great job with WatchOS3 (considering OS1 and OS2) it is still a very restricted OS with lots of basic features missing. So in my opinion apple are responsible for having killed the interest in the product when it was at it's highest - and when it needed all the traction it could get - that is: at initial release. Dev's were due to restrictions unable to create any really interestings apps at that time, and now when the OS allows more of the needed featureset all the devs and most of the public interest has faded to a worringly low level. I own a AW2 and I think it's a great product. But it still needs lots of features - and I just don't se devs delivering this now. Interest in the AW is gone - almost no apps are updated to OS3, and if you look at the Watch APP forum I think that Nike is basically the only developer of a major app that is active. Any chance the interest will rebound and come back? Can apple help this along in any way now?